Job Description

You are as unique as your background, experience and point of view. Here, you\xe2\x80\x99ll be encouraged, empowered and challenged to be your best self. You\'ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you\'ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

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Role Summary

The Growth & Performance Marketing team within Sun Life\xe2\x80\x99s Client Experience Office has embarked on a major transformation. As part of this transformation, we are rapidly modernizing our client acquisition and lead generation capabilities, continuously launching and testing new ideas, platforms, and solutions. We are looking for individuals who take a customer-centric approach and are passionate about doing what\xe2\x80\x99s right for our customers and brand. We a seeking an individual who can bring a proven track-record of A/B testing, optimizing for MROI/ROAS, and analyzing campaign performance among your core competencies.

Success in this role requires critical thinkers with a passion for solving business problems, highly effective communicators with experience working with senior leaders, and team players that want to be part of fast-paced teams that can quickly foster relationships with peers in the organization.

What will you do?

Manage and coach a high-performing team of motivated marketers responsible for client acquisition through paid digital ads, affiliate, partnerships, SEO, SEM

Lead development and execution of annual marketing plans, which includes building and reporting on marketing budget and portfolio performance

Operationalize the strategic plan by creating and managing the KPIS and goals of your team

Develop and own attribution models and framework that align with Sun Life\xe2\x80\x99s business and product priorities

Monitor, report on and produce executive level insights on paid media performance

Partner cross-functionally with Media agency, Creative Studio, Operations, Analytics, Strategy, UX, IT and BU teams to craft high-performing marketing campaigns that add value to broad and targeted audiences

Manage monthly marketing budgets on behalf of Sun Life Canada across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, Referrals

Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities

Work closely with agencies and in-house teams to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner

Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests

Flex your communication, negotiation, and influencing skills, working with a broad set of multidisciplinary stakeholders, executives and external partners

What do you need to succeed?

Relevant experience - Brings 7+ years of experience leading a growth and performance marketing team at a B2C company with a proven track record in digital advertising

People leadership - Ability to motivate, coach and manage a strong team; possess a warm, direct and growth-mindset leadership approach

Organization and planning - Plans, organizes, schedules and budgets in a productive manner, with a rigorous focus on prioritization

Strong written and verbal communication - Speaks plainly and communicates complex ideas in a simple & easy-to-understand way for any audience

Collaboration - Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams

Focuses on the most important things - knows where to go deep, where to delegate and where to go fast, to make the biggest impact

Expert understanding of optimization requirements at the different stages of the funnel; including deep familiarity with CPA, CPC, CPM, and LTV

Highly proficient in Adobe Analytics, Google Analytics and excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics-driven performance marketing

Experience with Web & App Tracking/Attribution

Deep understanding of organic and paid marketing channels

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Ability to synthesize complex ideas into actionable recommendations for senior executives

Reasons why should you join us under the sun?

We\xe2\x80\x99re honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work\xc2\xae Canada

We\xe2\x80\x99re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work\xc2\xae Canada

Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights\xe2\x80\x99 2023

A caring, supportive, and inclusive culture

Time off giving you the flexibility to focus on the moments that matter. 20 days vacation per year

Unique sabbatical program and care Days available for self care and care of others

Flexible Benefits from the day you join to meet the needs of you and your family.

Wellness programs that support the three pillars of your health \xe2\x80\x93 mental, physical, and financial

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 105,000/105 000 - 175,000/175 000

Job Category: Marketing

Posting End Date: 14/01/2024

Sun Life Financial