We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands --
AutoTrader.ca
,
AutoSync
,
Dealertrack Canada and CMS
-- help Canadians buy, sell, and finance vehicles with confidence.
As part of
AutoScout24 group
, Europe's largest online car marketplace, we're shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com.
This role will be within the
Dealertrack Canada
team, the country's leading automotive financing portal, processing over 6.5 million credit applications annually.
We are seeking an experienced Director of Go-to-Market (GTM) Operations to lead our product launch initiatives. This pivotal role will be responsible for orchestrating the entire product launch lifecycle, from strategic planning to execution, ensuring seamless cross-functional collaboration and optimal market entry for our products.
You'll be at the forefront of market-defining product innovations, working alongside an exceptional team who consistently delivers results. As we scale, you'll shape our go-to-market strategy, expand your professional impact, and accelerate your career growth in an environment that rewards excellence and initiative.
Responsibilities:
Develop and execute comprehensive go-to-market strategies for new product launches
Create and manage detailed product launch roadmaps, timelines, and critical path elements
Ensure cross-functional alignment across key stakeholder groups
Define launch budget and commercial model, including pricing
Partner cross-functionally to develop positioning, messaging, and value propositions
Design and implement effective sales enablement, training, and targets/incentives
Identify target customer groups and build sales and marketing campaigns
Develop metrics to measure GTM launch effectiveness and provide data-driven insights
Own operational onboarding and offboarding processes
Identify and mitigate launch risks through proactive planning and contingency development
Continuously refine and improve GTM launch capabilities based on learnings and best practices
Qualifications:
10-15 years' experience in product launches, go-to-market strategy, or related operational roles
Proven track record of successfully bringing new products to market in complex environments
Strong analytical abilities and data-driven decision-making approach
Experience in framing complex problems and driving practical solutions
Exceptional communication, project management, and stakeholder management skills
Self-motivated with a bias for action and results orientation
Bachelor's degree required; MBA or advanced degree a plus
Preferred Experience:
Experience in B2B SaaS or technology companies
Experience in management consulting or strategy, or operations roles
Experience working with executive leadership and cross-functional teams
Automotive industry knowledge and experience an asset, but not required
Work Environment:
Hybrid role (2 days in office, remainder remote)
High-visibility position with significant senior leadership exposure
Reports directly to VP of Revenue Operations
What's in it for you...We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1Gym discounts
Employee and Family Assistance program
Virtual wellness events
Conferences & training budget
Regular internal training programs
Financial planningLet us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.