Job Description

We're looking for a visionary and strategic creative leader to guide the look, feel, and voice of Whitecaps FC. As

Director, Creative & Content

, you'll lead the teams behind our video, content, and photography--bringing campaigns and stories to life across digital, social, broadcast, in-stadium, and beyond.



This is a high-impact role for a dynamic thinker who thrives on turning strategy into show-stopping creative. You'll collaborate across the club to elevate the brand, connect with fans, and drive business results, all while inspiring a talented team to push creative boundaries. You'll report to the VP, Marketing and oversee three direct reports as part of an 8-person creatively led team.

Key Responsibilities

Lead and mentor a multidisciplinary creative team producing top-tier video, design, and photo content Set and execute the club's creative vision, ensuring consistent, brand-aligned storytelling Own the development of content strategies across digital, social, in-stadium, and broadcast channels Collaborate cross-functionally with Marketing, Partnerships, Ticketing, and Community teams to bring campaigns to life Direct creative output for brand campaigns, hype videos, promotional materials, presentations, and storytelling pieces Work with social and digital teams to optimize content for reach, engagement, and audience impact Drive ideation sessions and oversee annual strategic content planning Track creative performance and apply insights to improve future campaigns Manage production budgets, tools, equipment, and vendor relationships Stay ahead of creative trends, platform best practices, and emerging tech in sports and entertainment Align with MLS partners on league toolkits, creative guidelines, and content opportunities Ensure creative coverage for matchday presentation, partner needs, and broadcast advertising Foster a culture of innovation, collaboration, and continuous improvement

Qualifications & Experience

Bachelor's degree in Design, Marketing, Media, or a related field (preferred) 10+ years of experience in creative and content roles, including 7+ in a leadership position--ideally in sports, entertainment, or agency environments Proven ability to manage large-scale campaigns from concept to execution across video, design, and photography Expert-level knowledge of Adobe Creative Suite, video editing tools, and content workflows Deep understanding of digital and social platforms and how content performs across channels Strong creative judgment, leadership skills, and experience mentoring creative talent Analytical mindset with the ability to use data and insights to drive content strategy Bonus points for experience with motion graphics, live production, or photography Skilled at juggling multiple projects in a fast-paced, high-energy environment Budget management and resource planning experience Flexible, self-starting, detail-oriented, and endlessly curious Willingness to work non-traditional hours (evenings, weekends, holidays) as needed A collaborative spirit and passion for brand-building, storytelling, and sports culture

The Club

Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada's soccer future.





We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. This includes academy programs in eight of ten provinces across the country.





In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.





Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department.





We thank all applicants for their interest, however, only those selected for further consideration will be contacted.





No recruiters or agencies, please.




"Within these walls, you are welcomed, accepted, and respected.


Here, no matter who you are or where you come from, you are home. And you're part of the team regardless of your age, sex, sexual orientation, gender identity or expression, race, marital or family status, disability, or religious belief or non-belief. All we ask is that you be ethical and inclusive in all that you do. Be respectful of all players, fans, and staff, and remember to cheer loudest for the ones wearing the blue and white. Go 'Caps!"