Job Description

Baycrest Corporate Centre for Geriatric Care has an opportunity for aDIRECTOR, CORPORATE MARKETINGPosition Type: Permanent Full-timeShift Type: DayBi-Weekly Hours: 70 HoursHours of Work: 7 hrs/shiftLocation: Toronto (Hybrid)Union: Non-UnionDate Posted: March 21, 2025Closing Date: April 6, 2025About BaycrestBaycrest is a global leader in aging and brain health innovation and has been recognized as one of Greater Torontoxe2x80x99s Top Employers for 2024. Baycrest combines a comprehensive system of care for aging patients with one of the worldxe2x80x99s top research institutes in cognitive neuroscience, dedicated centres focused on mitigating the impact of age-related illness and impairment, and unmatched global knowledge exchange and commercialization capacity brought to the international marketplace. Our vision is a world where every older person lives with purpose, fulfillment, and dignity.The OpportunityWe are seeking a dynamic, hands-on marketing leader to help drive the marketing strategy for Baycrestxe2x80x99s corporate initiatives. The Director, Corporate Marketing will develop and execute impactful marketing programs that elevate Baycrestxe2x80x99s commercial brand presence while working closely with internal teams and external partners.Reporting to the Vice President, Corporate Communications & Chief Communications Officer, this role requires both strategic vision and a roll-up-your-sleeves approach to execution. The ideal candidate has a strong background in marketing for senior living, real estate, or hospitality and is experienced in bringing brands to life across diverse, international markets.Key ResponsibilitiesStrategic Marketing Leadershipxc2xb7 Develop and implement a strategic marketing plan that supports Baycrestxe2x80x99s commercial ventures while ensuring alignment with the broader organizational brand.xc2xb7Conduct competitive analysis to inform positioning, messaging, and audience targeting.xc2xb7 Lead brand storytelling efforts to commercial audiences, ensuring marketing materials and campaigns reflect Baycrestxe2x80x99s expertise, impact, and vision.Campaign Execution & Content Developmentxc2xb7Oversee the development of high-quality marketing content, including digital assets, print materials, presentations, and video storytelling.xc2xb7Work collaboratively with cross-functional teams to ensure consistent messaging and brand alignment.xc2xb7 Ensure marketing initiatives support Baycrestxe2x80x99s corporate identity and reputation, maintaining brand integrity across all touchpoints.Global & Multi-Market Strategyxc2xb7Adapt marketing strategies for diverse cultural and international audiences, ensuring relevance and impact.xc2xb7Support global initiatives by navigating cultural nuances and identifying opportunities for innovation in marketing approaches.Stakeholder & Partner Collaborationxc2xb7Serve as the primary marketing liaison for commercial ventures, working closely with internal teams and external partners.xc2xb7Manage relationships with agencies, consultants, and creative partners, providing clear direction and oversight.People Leadershipxc2xb7Lead a small, collaborative team within the Corporate Communications and Brand department, fostering a supportive and dynamic environment. This team will report to this leader while serving the broader department, ensuring alignment with organizational goals and priorities.Performance & Budget Managementxc2xb7Define KPIs and success metrics, leveraging analytics to optimize campaigns and marketing investments.xc2xb7Manage the marketing budget for commercial initiatives, ensuring cost-effective strategies that maximize return on investment.Who You Are

• A seasoned marketing leader who thrives in a collaborative, hands-on environment xe2x80x93 able to strategize at a high level while also driving execution.
• Experienced in real estate, hospitality, or healthcare marketing, with a strong grasp of consumer and B2B engagement strategies.
• A storyteller who can craft compelling narratives and bring brands to life through innovative content and campaigns.
• Skilled at building relationships across teams and working within a complex, mission-driven organization.

Qualifications

• 7xe2x80x9310 years of marketing experience, with at least 5 years in a leadership role.
• Hands-on experience in real estate, hospitality, healthcare or senior living marketing is strongly preferred.
• Proven experience leading integrated marketing campaigns, with expertise in digital marketing, content strategy, and brand storytelling.
• Strong understanding of SEO, social media, paid advertising, and analytics tools.
• Exceptional written and verbal communication skills.
• International marketing experience is an asset, with the ability to adapt strategies for global audiences.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

Why Baycrest?

• Join a mission-driven organization where your work directly impacts the lives of older adults.
• Lead marketing efforts for high-profile commercial projects with a global reach.
• Work in a collaborative and innovative environment, where strategic thinking and hands-on execution go hand in hand.
• This role offers a unique opportunity to shape and grow Baycrestxe2x80x99s corporate marketing function, blending strategy with execution in an exciting and evolving space. If youxe2x80x99re a results-driven marketing leader who thrives in a fast-moving, purpose-driven environment, wexe2x80x99d love to hear from you.

Additional Benefits:

• Competitive salary and vacation
• Enrolment in Extended Health and Dental Benefit Plan
• Enrolment in the Healthcare of Ontario Pension Plan ("HOOPP")
• Access to 24/7 Employee Assistance Program
• Hybrid work arrangement

INTERNAL APPLICANTS: Please submit your application online through the Baycrest intranet. Failure to include your resume may affect your candidacy for this position. All communication related to this job posting will be sent to the email address used to submit your application.EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (xe2x80x98AODAxe2x80x99). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.All successful candidates will be required to complete a police reference check/vulnerable sector screen.Required SkillsRequired Experience

Baycrest