Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you\xe2\x80\x99re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Director, Content Strategy and Production, E+TL



What is the opportunity?

In this leadership role, you will enhance RBC\xe2\x80\x99s brand and reputation as a global thought leader by driving effective integration and delivery of RBC\xe2\x80\x99s positioning on key issues that impact business and society. Success in this role will be measured by:

Ability to build, measure and retain external audiences, through a variety of RBC and non-RBC channels

Oversee end to end project management and content amplification strategy to disseminate research and thought leadership across Economics and the RBC Climate Action Institute

Work with RBC Brand and Marketing, and RBC citizenship, as well lines of business, to inform and amplify the company\xe2\x80\x99s position on key public issues

What will you do?

Orchestrate and manage the successful production and end-to-end project management and execution of a highly integrated thought leadership plan across various channels and audiences

Partner with economists and researchers to set strategy, approach and project plans for research and thought leadership

Develop marketing and content amplifications strategies, including digital, for thought leadership both internally and externally across channels and audiences

Oversee production and lead team to ensure digital best practices and strategic deployment of content (design, publishing)

Act as the key liaison with internal stakeholders, external resource groups, Senior Leaders and SME on publication initiatives and deliverables.

Develop processes, tools and best practices

What do you need to succeed?

Must-have

10+ years\xe2\x80\x99 experience in a content strategy integration role or advisor in the marketing strategy, communications, publishing, or production space

Exceptional writing and interpersonal skills

Ability to synthesize information, see issues from a variety of perspectives, develop an action plan and execute to completion in a deadline driven environment

Strong track record of leading and executing deliverables through multiple communication channels

Strategic and agile combined with the ability to navigate through a large, complex and matrixed organization

Nice-to-have

Previous experience in a large, global leading Financial Institution or consulting firm

Degree or diploma in Marketing, Communications and/or Advertising

Campaign/events experience

What\xe2\x80\x99s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation

Leaders who support your development through coaching and managing opportunities

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Flexible work/life balance options

Job Summary

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Office of the CEO

Job Type: Regular

Pay Type: Salaried

Posted Date: 2023-05-25

Application Deadline: 2023-06-08

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.

Royal Bank of Canada