Job Description

Job ID:

58972

Job Category:

Communications & Marketing

Division & Section:

Strategic Public & Employee Communications

Work Location:

City Hall, 100 Queen Street West, Toronto

Job Type & Duration:

Full-time, 1 Permanent Vacancy

Salary:

$162,467.00 - $215,307.00, TM5047, Wage Grade 10

Shift Information:

Monday to Friday, 35 Hours per week

Affiliation:

Non-Union

Number of Positions Open:

1

Posting Period:

08-AUG-2025 to 22-AUG-2025


The City of Toronto is seeking a dynamic, strategic, and people-first leader to serve as our

Director of Marketing, Communications & Digital Strategy

. This individual will shape and lead our integrated marketing and communications approach across digital, web, creative, and public education platforms.




Reporting directly to the Chief Communications Officer, this role is critical in delivering clear, inclusive, and impactful messaging to residents, businesses, and stakeholders.




The Strategic Public and Employee Communications (SPEC) division is responsible for communicating these programs and services to the public and City staff. SPEC uses an agency-like model to deliver effective marketing and communications programs and campaigns. Through a centralized centres of excellence approach that nurtures growth and opportunities for its staff, SPEC focuses on proactive storytelling that puts the City and its divisions - as partners - at the centre. Integrated communications and marketing activities align with the broader organizational strategy and drive measurable impact. The SPEC division is looking for an experienced and empathetic leader to guide and direct two centres of excellence: Public Education, Marketing and Creative, as well as Digital Engagement.

Who You Are

You are an innovative communicator with a proven track record in leading multi-disciplinary teams. You thrive in complex, fast-paced environments, especially where digital transformation, creative storytelling and social media engagement are priorities. You combine strategic vision with operational excellence, and you're skilled at building trust -- internally and externally -- through consistent and clear communication.

About the Role

Strategic Leadership & Communications Planning


Develops and implements a unified marketing and digital communications strategy aligned with the City's strategic priorities and values Establishes and tracks KPIs, analytics, and performance metrics to continuously improve effectiveness and accountability Guides the evolution of the City's digital presence, with a strong focus on accessibility, transparency, and user experience

Marketing, Communications & Digital Strategy


Directs and empowers cross-functional teams to deliver impactful marketing and digital campaigns that support the City's priorities Drives the strategy and execution of organic and paid social media initiatives to maximize reach, engagement, and impact Leads the development and rollout of public education and community awareness initiatives that inform and engage diverse audiences Oversees brand and creative development to ensure consistency, relevance, and alignment with the City's values Shapes and manages the City's web and content strategy, with a strong focus on accessibility, user experience, and service delivery Develops and implements data-driven marketing strategies, using analytics and performance tracking to optimize effectiveness and accountability

Government & Organizational Insight


Builds strong, collaborative relationships with internal divisions, elected officials, and community partners to ensure communication is timely, coordinated, and consistent Possesses an in-depth understanding of communications challenges in large government organizations, including policy, service delivery, and performance measurement Has experience working in unionized environments, with a focus on positive service delivery and employee engagement Shows a clear understanding of and commitment to the City of Toronto, the Toronto Public Service, Toronto City Council and municipal government

Values-Driven Leadership


Demonstrates a strong commitment to reconciliation, diversity, equity, and inclusion Fosters a high-performing, innovative and collaborative team culture

Required Skills and Qualifications

Extensive expirence in progressive leadership in marketing, communications, digital strategy, or related fields

Experience leading multi-functional teams across web, creative, digital, and public engagement disciplines

Strong understanding of digital tools, trends, accessibility standards, and analytics platforms

Proven track record in agency, public sector, large non-profit, or similarly complex organizations preferred

Demonstrated ability to navigate political or public-facing environments with tact, credibility, and diplomacy

Excellent communication, leadership, and strategic thinking skills

Bachelor's degree in Marketing, Communications, Public Relations, or related discipline (Master's preferred)

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City's commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the

application process

is available upon request. Learn more about the City's Hiring Policies and Accommodation Process.