Job Description

Description de l'entreprise

Fonde en 1992, le CF Montreal est une equipe canadienne de soccer. Evoluant a travers les annees, le club est une franchise de la Ligue Majeure de Soccer (MLS) depuis 2012 soit une ligue professionnelle comprenant l'elite du Canada et des Etats-Unis. Comptant plus de 130 employes permanents et plus de 300 lors de la saison des matchs, le CF Montreal est un precurseur dans le milieu du soccer au Canada. Le CF Montreal comprend une equipe dynamique et passionnee evoluant dans un environnement de travail stimulant et toujours en evolution! Tu es une personne ambitieuse, voulant participer a batir le nouveau visage du soccer professionnel a Montreal, au Quebec? Joins-toi a notre equipe des maintenant!


Par la Fondation Impact de Montreal, qui celebrait en 2023 son 10e anniversaire, le CF Montreal est tres engage dans la communaute. Sa mission est d'organiser et de soutenir des activites en vue d'ameliorer la qualite de vie d'enfants et de familles provenant de milieux vulnerables. Elle fournit notamment des installations sportives afin de promouvoir la pratique de l'activite physique et l'insertion sociale.

UN CLUB DE SPORT PROFESSIONNEL, MAIS PLUS ENCORE!

Founded in 1992, CF Montreal is a Canadian soccer team. Evolving through the years, the club is to this day a franchise of the Major League Soccer (MLS), the elite championship of Canada and the United States. With more than 130 permanent employees and more than 300 during the season, CF Montreal is a pioneer in the Canadian soccer community. CF Montreal represents a dynamic and passionate team evolving in a stimulating and always evolving work environment! Are you an ambitious person, wanting to help build the new face of professional soccer in Montreal and Quebec? Join our team now!

Through the Montreal Impact Foundation, which celebrated its 10th anniversary in 2023, CF Montreal is deeply involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underserved communities. In particular, it provides sports facilities to promote physical activity and social integration.

A PROFESSIONAL SPORTS CLUB, AND MUCH MORE!

Description du poste

Le directeur marketing sera responsable du developpement strategique des activites marketing du Club. Il/Elle exercera un role tactique et operationnel et veillera au deploiement des strategies globales et a la gestion de divers projets. Il aura pour mission de definir, piloter et executer la strategie marketing et les campagnes marketing afin de renforcer la notoriete de la marque et atteindre les objectifs commerciaux et d'image de marque aligner avec les differentes normes de la ligue (MLS).

Principales responsabilites

Apporter une expertise marketing et une vision strategique pour l'ensemble des activites de marketing du Club. Developper des strategies et assurer l'execution des orientations commerciales, l'ideation et la planification des activites marketing, publicitaires promotionnelles afin d'accroitre la visibilite, la notoriete et l'experience client du CF Montreal. Concevoir, planifier et coordonner les campagnes marketing (digital, media, evenementiel, CRM, etc.). Assurer le suivi de la performance des campagnes (KPIs, ROI, taux d'engagement) et proposer des ajustements. Encadrer une equipe marketing (charges de projet, graphistes, analystes, etc.). Participer a des etudes de marche, analyses concurrentielles et sondages consommateurs au besoin. Assurer une veille sur les tendances marketing, les innovations technologiques et les comportements des publics. Optimiser les ressources et negocier avec les fournisseurs et agences. Gerer et mesurer les campagnes SEO et AdWords. Etablir, suivre et optimiser les differents budgets lies a la performance marketing et CRM. Collaborer avec les differents services du club pour assurer un bon deploiement des strategies marketing (vente, Partenariats, Relations communautaires operations.

Job description

The Marketing Director will be responsible for the strategic development of the Club's marketing activities. He/She will play a tactical and operational role, ensuring the deployment of global strategies and the management of various projects. The mission will be to define, lead, and execute the marketing strategy and campaigns to strengthen brand awareness and achieve commercial and brand image objectives aligned with the league's (MLS) standards.

Main responsabilities

Provide marketing expertise and a strategic vision for all of the Club's marketing activities. Develop strategies and ensure the execution of commercial directions, ideation, and planning of marketing, advertising, and promotional activities to increase CF Montreal's visibility, brand awareness, and customer experience. Design, plan, and coordinate marketing campaigns (digital, media, events, CRM, etc.). Monitor campaign performance (KPIs, ROI, engagement rates) and recommend adjustments. Manage a marketing team (project managers, graphic designers, analysts, etc.). Participate in market studies, competitive analyses, and consumer surveys as needed. Stay informed on marketing trends, technological innovations, and audience behaviors. Optimize resources and negotiate with suppliers and agencies. Manage and measure SEO and AdWords campaigns. Establish, monitor, and optimize budgets related to marketing and CRM performance. Collaborate with other Club departments to ensure proper deployment of marketing strategies (Sales, Partnerships, Community Relations, Operations).

Qualifications

La personnalite ! Creative, dynamique, innovatrice, proactive, autonome, orientee vers les solutions, ayant une grande facilite a collaborer. Detenir un diplome universitaire en marketing, communications ou autre domaine connexe. Posseder un minimum de 10 ans d'experience en marketing, marketing numerique, exploitation de base de donnees ou autre domaine equivalent. Experience dans l'industrie du sport est un atout important. Maitrise des outils numeriques, CRM, analytics et plateformes publicitaires. Posseder un bon leadership, des competences interpersonnelles et de communication. Grande expertise des campagnes et plateformes numeriques. Grande capacite a gerer plusieurs projets en meme temps et a travailler sous pression et delais serres. Bonne capacite a gerer plusieurs projets en meme temps et a travailler sous pression et delais serres. Haut niveau de precision, sens de l'organisation, de l'analyse et souci du detail. Maitrise parfaite du francais et de l'anglais, a l'oral et a l'ecrit; la personne aura a etablir des relations d'affaires a l'interieur et a l'exterieur du Quebec. Excellente connaissance de la suite Microsoft 365.

Required qualifications

Personality:Creative, dynamic, innovative, proactive, autonomous, solution-oriented, and highly collaborative. University degree in marketing, communications, or a related field. Minimum of 10 years of experience in marketing, digital marketing, database management, or an equivalent field. Experience in the sports industry is a significant asset. Proficiency with digital tools, CRM, analytics, and advertising platforms. Strong leadership, interpersonal, and communication skills. Extensive expertise in digital campaigns and platforms. Ability to manage multiple projects simultaneously and work under pressure and tight deadlines. High level of accuracy, organizational and analytical skills, and attention to detail. Perfect command of French and English, both spoken and written; the person will need to establish business relationships within and outside Quebec. Excellent knowledge of Microsoft 365 suite.

Informations complementaires

Informations supplementaires


Le CF Montreal remercie les personnes qui manifestent un interet en deposant leur candidature. Toutefois, seules les personnes dont la candidature aura ete retenue seront contactees. Le CF Montreal a comme valeurs et mission les principes d'equite, de diversite et d'inclusion. L'interculturalisme definit non seulement notre sport, mais notre Club. Nous nous engageons donc a appliquer ces principes dans nos processus de recrutement ainsi que dans notre environnement de travail. Pour plus de questions, quant aux actions prises par le CF Montreal, n'hesitez pas a nous contacter.

CF Montreal thanks those who express an interest by submitting their application. However, only successful candidates will be contacted. CF Montreal's values and mission are the principles of equity, diversity and inclusion. Interculturalism defines not only our sport, but our Club. We are therefore committed to applying these principles in our recruitment processes as well as in our work environment. For more questions about the actions taken by CF Montreal, do not hesitate to contact us.