Job Description

If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work - they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living(TM).
We are searching for a collaborative and data-driven Digital UX/CX Lead to join our Brand Team based in Halifax, Nova Scotia.
Meaningful Benefits
You will be surrounded by supportive and talented team members, and you will collaborate with and learn from subject matter experts, external vendors, developers, marketers and customers while demonstrating your skills and leading important, highly visible work. Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex's Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives

About the Opportunity
You will be responsible for designing and improving digital experiences across web, mobile, and related digital platforms to improve satisfaction, increase usability and accessibility, and drive engagement and conversions. Reporting to the Director, Brand Experience, the Digital UX/CX Lead will contribute to a strategic digital transformation project impacting customers and team members across the organization in Nova Scotia, New Brunswick, and Ontario. Key Responsibilities Include:

• Lead and be the primary liaison with external agency partners (when required) on major website IA restructuring and design projects.
• Create and publish new pages, sections (including sub-domains and microsites).
• Oversee annual content and digital UX, working with subject matter experts to identify and manage the implementation of recommendations.
• Provides digital UX/CX recommendations and expertise to internal teams and clients across the organization within a digital ecosystem that supports 10 brands on seven websites (Wordpress), internal resident and family portal, and a growing number of new technologies.
• Develop, manage and update a Digital CX/UX Continuous Improvement plan that identifies pain points across digital platforms.
• Ensure digital continuous improvement initiatives are informed by data (including A/B testing, analytics).
• Conduct user research and translate findings into actionable recommendations (usability testing, surveys, 1:1 interviews).
• Design user flows, recommend page layouts and work with Creative Services professionals and external agency partners to develop prototypes (bonus points if you use Figma, Sketch or Adobe XD).
• Collaborate with marketing, content, recruitment and systems teams to ensure user-centric design implementation, being an advocate for accessibility, usability, and responsive design best practices.
• Monitor trends and best practices in digital UX/CX to inform strategy.
• Work with colleagues to identify KPIs and conversion events that support service excellence and UX/CX objectives. Measure, analyze and report on digital continuous improvement efforts to brand and leadership teams across the organization.

About You
In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

• 5+ years' experience in UX/CX design or digital customer experience role; experience with large-scale digital transformation projects considered an asset.
• Education and/or Work Experience in Human-Centred Design, User Experience Design, Wayfinding, Psychology, Marketing or a related field.
• Knowledge of Web Content Accessibility Guidelines an asset.
• Basic Search Engine Optimization concepts and application.
• Experience with email marketing, marketing automation preferred.
• Superior skills in Google Analytics or other analytics platforms, CMS platforms (e.g. Wordpress), and Automation Engagement software (e.g. Simplycast) is preferred.
• Excellent communication (including plain language content writing) and collaboration skills.
• A passion for the healthcare sector and/or ensuring seniors have access to quality accommodations, services and care.

About Us
Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health Services, in partnership with Nova Scotia Health. For more information, visit .
If you're ready to join the Shannex team of Great People, apply today!
Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.
All applications are kept in strict confidentiality.
Only those selected for an interview will be contacted.