Job Description

Who We Are
Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose - the essence of SFU - is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.
About the Role
The Manager, Digital Strategy manages a digital team that provides strategic leadership, planning, and execution for all digital marketing initiatives, content, and channels in collaboration with internal and external stakeholders. Develops and implements data-driven organic social media and paid advertising campaigns (domestic and international) and monitors, analyzes, and reports on results. Fosters community on branded social channels through the creation and curation of targeted, educational, and engaging content. Engages with students, faculty, and internal departments to provide support and guidance, and gathers insights and feedback to drive strategy.
Qualifications
Bachelor's degree in Marketing, Business, or a relevant discipline, with four years of related experience in digital marketing, advertising, communications, and web design, or an equivalent combination of education, training and experience in marketing, communications and/or graphics.

• Excellent knowledge and ability to create, lead and implement strategic digital marketing and communications

plans and initiatives. * Excellent knowledge of current online marketing concepts, promotional strategies and best practice.

• Excellent knowledge of planning, launching and optimizing paid digital campaigns across multiple platforms.
• Excellent knowledge of web metrics and digital analytics.
• Excellent project coordination and financial management skills, including managing a significant media budget.
• Excellent organizational, conflict resolution, and problem-solving skills.
• Excellent communication (both oral and written) skills.
• Ability to develop, implement, and manage effective and innovative digital/social media campaigns.
• Proficiency in graphics, web advertising, social media and web development.
• Proficient in the use of content management, information management, and learning management systems.

What We Offer
At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer continuing employees who belong in the Administrative & Professional Staff Association (APSA):

• 4 weeks' vacation (prorated for the first year)*
• Hybrid-work program for eligible positions
• Employer paid defined benefit pension plan
• On-campus tuition waiver for employees and their immediate family members*
• Off-campus tuition reimbursements and professional development funds*
• And more!

*Prorated for part-time employees
Additional Information
Please include your cover letter and resume in one attachment.
SFU is an equity employer and strongly encourages applications from all qualified individuals including women, Indigenous Peoples, visible minorities, people of all sexual orientations and gender identities, persons with disabilities, and others who may contribute to the further diversification of the university.
We are committed to ensuring that the application and interview process is accessible to all applicants. If you require any assistance or accommodations, please contact pei_reception@sfu.ca.

Skills Required