Job Description

Publicis Canada is part of Publicis Groupe SA, one of the world\'s leading communications groups with over 78,000 employees globally.

As a full-service agency, Publicis is more than the sum of its parts. We continue to evolve and invest in our specialized services to ensure they are industry-leading in their respective fields, and connected to each other in a manner that amplifies expertise.

We are an agency filled with people that are Committed, Creative, Curious and Collaborative!

We are seeking an integrated digital strategist: someone who is both creative and analytical, with a passion for digital marketing, data and content creation. You should understand the business needs of our clients, the creative ways we tell their stories, and how to connect it all via smart and integrated customer journeys. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease engaging with a range of stakeholders (both internal and client) to facilitate their input and feedback in order to successfully complete your projects.

We want someone who is inspired when presented with a challenge and confident in sharing their ideas and opinions. You must be committed to achieving goals and continually identifying opportunities for improvement. You should be that person who is one step ahead of digital and social trends, and an early-adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.

Publicis Toronto is seeking an Integrated Digital Strategist:

• Minimum five years of experience in advertising/marketing/media/communications (preferably in an agency or creative environment, but not required)
• Works well in a fast-paced, collaborative, and multi-discipline environment (digital, social, content, creative, advertising, analytics, web/mobile, and media production)
• Client-facing on a major automotive account
• Responsible for leading the strategic planning of customer journey-based digital campaigns and communications in alignment with key stakeholders
• Close collaboration with account management, media planning, creative teams, and content production teams
• Aptitude and enthusiasm for data-driven marketing is essential

Responsibilities:

• Lead digital-specific projects and campaigns, primarily focused on integrated customer journeys
• Develop digital customer journeys that integrate both content and advertising, illustrating how all tactics build upon each other to convert customers, including measurement plans
• Be a leading internal expert on customer journeys, helping to define and share best practices
• Participate and contribute to long-term digital strategic planning for our clients and their brands, identifying opportunities for solutions and innovation
• Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices
• Gather insights to inform digital strategy, including social listening, consumer behavior research, data inputs, desk research, and platform usage
• Work with account and creative teams to expand on briefs and campaign ideas with digital and social tactics that deliver against client objectives
• Work with content production teams from the brief to execution stages, actively driving the process forward
• Collaborate with a full range of internal resources, from web development to direct marketing, brand development, social content, video production and more
• Collaborate with inter-agency partners and vendors; seek out new prospective vendors and external solution when needed
• Foster relationships with leading digital and social platforms (Google, Facebook, Twitter, Snapchat, etc.) to ensure we\xe2\x80\x99re connected to new capabilities and opportunities
• Stay ahead of all emerging media, technology and platforms in the digital and social space to ensure we are leveraging new tactics and ideas in the optimal manner
• Fluency in French and experience in the Quebec market is an asset, but not a requirement

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com

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