Job Description

Reporting to the Executive Director, Salsa in Toronto Festival, and working alongside senior members of the Special Events Team, the successful candidate will support and join a dedicated team of special event professionals to help produce and execute various digital media initiatives, social media strategy, and online promotions related to the Salsa in Toronto Festival. The individual will gain direct hands-on experience in a positive and encouraging workplace and will acquire valuable career-related experience in Digital Media and Marketing. This is an 8 week term position ending no later than August 29, 2025.

The position requires in office attendance 4 days a week at our office located at Dufferin and Lawrence.

Please note: This job is funded by Canada Summer Jobs and there are additional qualifications that apply, applicants with a study or work permit are not accepted.

Tasks and Responsibilities

Collaborate to develop, manage, and implement digital marketing campaigns and initiatives including email, social media, SEO/SEM, content marketing, and paid ads by coordinating external and internal resources Assist in implementing innovative media campaigns, help to determine appropriate architecture, and other technical solutions, and make relevant recommendations per project Manage day-to-day posting and scheduling for social media platforms Support SEO efforts by conducting keyword research and optimizing website content. Assist with updating and managing online content including blogs, social media and various channel websites Monitor online trends to make the most of emerging technologies or applications and identify the opportunities to integrate them into operations and activities Tracking data-driven online performance, analysis, reporting of your activities and deriving improvement measures Review, evaluate and report on social media analytics and performance to continuously improve results Research and write content for company's social and digital media platform Provide admin support in the development, organization, tracking and execution of local marketing initiatives Coordinate and work closely with Marketing on campaigns, events and initiatives Assist in the organization of special events

Required Skills

Digital Media, Marketing or related program Degree (or in progress*) and or a minimum 1-year work related experience
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data Experience in social media and online networking Familiarity with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Hootsuite, Google Analytics). Knowledge in: Photoshop, Fireworks, or equivalent application(s), Flash and Dreamweaver, are an asset Knowledge of online marketing techniques like search engine optimization (SEO) Web development skills in CSS, C#, HTML, XML, and JavaScript Strong computer skills and knowledge of Microsoft office programs Excellent writing and communication skills in English is required, Spanish language is an asset. Strong interpersonal skill with a customer service mindset with ability to manage last minute details, be versatile and flexible with multiple demands Strong organizational and planning skills and a high degree of accuracy, attention to detail Strong initiative and self-motivated with ability to work both independently and on a team An enthusiastic, friendly attitude contributing to a friendly respectful workplace
Interested applicants are invited to send a cover letter and resume to email: work@canadiansalsafestivalsproject.org

Job Types: Seasonal, Internship / Co-op
Contract length: 2 months

Pay: $18.00 per hour

Expected hours: 35 per week

Benefits:

On-site parking
Schedule:

Monday to Friday
Work Location: In person

Expected start date: 2025-06-09