Job Description

About Engage Building Products

Engage Building Products is an innovative leader in extruded aluminum trim and building solutions, proudly serving the U.S. and Canadian markets. With a strong portfolio of patented products and a reputation for cutting-edge technology, we are driven by innovation, quality, and customer success. We're seeking a creative and technically skilled professional to join our marketing team and help elevate our digital presence.

Position Overview

We are looking for a Digital Marketing & Web Development Specialist to lead Engage Building Products' digital marketing initiatives and manage the ongoing development, optimization, and performance of our website and online platforms. This full-time role is based in Calgary, AB and plays a critical part in driving brand awareness, lead generation, and customer engagement through digital channels.

Key Responsibilities

Web Development & Management

Maintain, update, and optimize company websites to ensure an exceptional user experience and responsive design. Collaborate with internal stakeholders to implement new landing pages, product sections, and interactive tools. Troubleshoot technical issues and liaise with external developers when needed. Monitor website performance, analytics, and SEO, providing recommendations for continuous improvement.

Digital Marketing Initiatives

Develop, manage, and execute digital campaigns, including email marketing, paid advertising, and remarketing strategies. Create and optimize content for online channels, including blogs, product pages, and promotional materials. Leverage SEO/SEM strategies to increase online visibility and drive qualified traffic. Coordinate social media content and campaigns aligned with Engage's brand and objectives.

Analytics & Reporting

Track, analyze, and report on KPIs for all digital initiatives. Use data insights to refine strategies and improve conversion rates. Stay current with emerging digital trends, tools, and best practices to keep Engage ahead of the curve.

Qualifications & Skills

Education: Bachelor's degree or diploma in Marketing, Communications, Web Development, or a related field. Experience: 3+ years of combined experience in digital marketing and web development. Strong knowledge of WordPress (or similar CMS), HTML/CSS, and SEO best practices. Proficiency with Google Analytics, Google Ads, and digital advertising platforms. Experience managing email campaigns, paid ads, and content strategies. Excellent communication, organizational, and project management skills. Familiarity with the building products or construction industry is an asset but not required.

What We Offer

Competitive salary based on experience and market benchmarks in Calgary. Comprehensive benefits package, including health and wellness coverage. Opportunity to work with an innovative and rapidly growing company. A collaborative, supportive team environment where your contributions make an impact.

Location

This is a full-time, on-site position based at our Calgary, AB head office.

Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Experience:

Web development: 3 years (required) Digital marketing: 3 years (required)
Language:

English (required)
Location:

Calgary, AB T2C 2G8 (required)
Work Location: In person