Job Description

Job Title: Digital Marketing Specialist

Location:

Toronto/Mississauga

Company:

Carnex - Canada's Leading Pre-Owned EV Dealership

Type:

Full-time

About Us:

Carnex is a fast-growing electric vehicle dealership based in Canada, committed to making EV buying and selling easier for everyone. We are looking for a driven and data-oriented

Digital Marketing Specialist

to lead our performance marketing efforts and manage our online presence across key platforms.

Key Responsibilities:

Paid Advertising (Google Ads & Meta Ads):

Plan, launch, manage and optimize Google Ads (Search, Display, Performance Max) and Facebook/Instagram Ads (Meta Ads Manager) Monitor and improve key metrics: CTR, CPC, ROAS, cost per lead, and conversion rates A/B testing of ad creatives, headlines, targeting strategies Weekly campaign reporting with actionable insights

Social Media Management:

Manage and schedule content for Carnex's

Facebook Page

and

Instagram

Collaborate with internal teams to produce car listings, promotional posts, and short videos Monitor engagement, reply to comments/messages, and maintain brand voice Plan and execute local campaigns and seasonal promotions

SEO & Website Support:

Work with our website and content team to improve search rankings and organic traffic Conduct keyword research and implement on-page SEO (titles, meta descriptions, schema) Monitor and report SEO performance (Google Search Console, GA4, etc.)

Analytics & Strategy:

Use GA4, Meta Pixel, and other tracking tools to monitor traffic and lead performance Provide weekly and monthly performance reports with recommendations Continuously iterate and improve digital campaigns based on data

Requirements:

2+ years of experience in digital/performance marketing Hands-on experience with

Google Ads

and

Meta Ads Manager

Familiarity with SEO best practices and Google Analytics (GA4) Strong understanding of KPIs in lead generation & eCommerce (ROAS, CPL, etc.) Excellent communication skills (English required, Chinese a plus) Self-driven, detail-oriented, and highly organized

Nice to Have:

Experience with automotive / EV industry Experience using tools like Canva, ChatGPT, CapCut, Shopify or WordPress Graphic or video editing skills (basic level)

Why Join Carnex?

Be part of Canada's EV transition revolution Competitive salary with performance-based bonus Startup culture with high growth opportunities
Job Type: Full-time

Pay: $45,000.00-$75,000.00 per year

Benefits:

Casual dress On-site parking Paid time off
Experience:

Digital marketing: 2 years (required)
Work Location: In person

Expected start date: 2025-08-09