Digital Marketing Specialist Seo & Paid Ads

North York, ON, Canada

Job Description

Office located at Yonge & Sheppard Centre Subway! No need to walk outside.

Responsibilities:

  • Setup, Optimize and Manage Accounts for SEO and Google Paid Ads Campaign
  • Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations
  • Continually evaluate and improve the effectiveness of campaigns through bid management, keyword analysis, and geo-targeting
  • Perform best practices for departmental procedures that facilitate workflow, intra-, and inter-departmental communication, tracking, and reporting of Web Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of the team
  • Monitoring industry changes and bench-marking against online competitors
  • Establishing a continuous improvement process
  • Designing, directing, and monitoring solutions to acquire and retain users
  • Landing Page Design and Display Ads
  • Perform best practices for departmental procedures that facilitate workflow, intra-, and inter-departmental communication, tracking and reporting of Web Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of the team
  • Monitoring industry changes and benchmarking against online competitors
  • Establishing a continuous improvement process
  • Designing, directing, and monitoring solutions to acquire and retain users
Qualifications for this position:
  • Excellent English and Communication skills without fear of talking to clients
  • Preferable doing a Bachelor's degree in a related field ( e.g., Marketing, Internet Marketing, Management Information systems)
  • Experience with Canva or Adobe Suite an asset
  • Experience with GSuite
  • Experience or interest with Google Ads or Facebook Paid Ads
  • Understanding of website traffic and data metrics analysis
  • Google Analytics and Paid Ads Expertise
  • Data-driven performance optimization methodologies
  • Knowledge of Excel or Google Sheets knowledge
  • User Interface usability and marketability study
What we offer:
  • Leadership development program, on-demand online learning, Educational Assistance Program, Lunch&Learns.
  • Social Events throughout the year include summer BBQ, Halloween costume parties, Holiday party
  • Opportunity to give back to the community through our charity programs
  • A chance to work with a first-class team
We thank all applicants for their interest, however, only candidates under consideration will be contacted. No telephone calls, please. No agency calls or emails.

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Learn more about our company here:

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Job Detail

  • Job Id
    JD2037127
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    North York, ON, Canada
  • Education
    Not mentioned