Job Description

Land Acknowledgement George Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other. George Brown College is committed to creating and sustaining an equitable and inclusive learning and working environment. We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities. At George Brown College, we have established a reputation for equipping our students with the skills, industry experience and credentials to pursue the careers of their choice. As employees, we are committed to creating an enriching learning community for our students, delivering excellence in what we do, holding ourselves accountable for our work and demonstrating diversity and respect for one another.
What responsibilities will you have in this role?

• Works with internal stakeholders to understand priorities and expected campaign outcomes.
• Provides recommendations for strategic execution of digital advertising, social media, and direct marketing campaigns.
• Evaluates and determines appropriate digital advertising platforms for internally managed marketing initiatives.
• Plans, develops, obtains approval of, and manages the implementation of content that meets the ongoing digital marketing needs to support the prospective student journey from awareness through applying and becoming a current student.
• Develops persuasive and engaging written and visual assets for our digital campaigns and touchpoints, including landing pages, email programs, online advertising, and more.
• Coordinates with other digital content creators and contractors to provide updates to written and visual content.
• Oversees the implementation of real-time changes content during active ad campaigns.
• Manages the process of social media communications from content creation, approval, programming, and reporting.
• Creates and executes social media calendars, including for Facebook, Twitter, Instagram, and other channels as required.
• Develops content for social platforms to drive engagement from the community.
• Experiments with post types, frequency and targeting to maximize reach, engagement, and community size.
• Manages aspects of our social media accounts, including posting, design requests, and comment moderation.
• Other related duties as assigned.

What qualifications do you need for this role?

• Three year diploma or degree from a recognized post-secondary institution in digital marketing, e-marketing, social media marketing or equivalent.
• Pardot Specialist, Salesforce Marketing Cloud Specialist or Hoot Suite Specialist are required.
• Minimum three years advanced knowledge of and experience working with digital engagement platforms including, Pardot and Salesforce Marketing Cloud, Cloud and Landing Pages, email (including Automation Studio and Journey Builder), and Social Studio. With a minimum of two years\xe2\x80\x99 experience in a digital marketing support position.
• Experience in other digital marketing tools and platforms as well as CRM (Constituent Relationship Management), marketing automation integration, Adobe Photoshop and image editing. Experience in predictive intelligence modelling is an asset.
• Working knowledge and experience with HTML, CSS and SQL code.
• Experience with collaborative projects and cross-functional teams is preferred.
• Exceptional written and verbal communication skills, as well as interpersonal skills.
• Strong client service leadership, conflict resolution, and problem-solving skills; research and analytical skills.
• Strong organizational, planning, coordinating and time-management skills; detail oriented, results driven and collaborative orientation.
• Effective ability to interact with others and deal with situations in ways that respect diverse backgrounds, experience and styles.
• Flexibility in adapting to change and in participating in consultative decision-making processes.

Hours of Work: Monday to Friday 9:00 am \xe2\x80\x93 5:00 pm.
Interview process may consist of a practical skills component.
NOTES:

• 
  If employed currently or previously employed at GBC, please log into Cornerstone with your employee account.
• Please ensure your resume highlights all relevant education, training and experience that are applicable to the minimum qualifications for this role.
• The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews.

Closing: February 10, 2023
George Brown College is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). The Human Resources representative responsible for the recruitment for this position will work with applicants requesting accommodation at any stage of the hiring process. Candidates who require accommodation in the interview process may contact talentacquisition@georgebrown.ca and all information received will be addressed confidentially.
As a unionized workplace, we support our internal employees by providing first consideration to qualified applications as set out in the Collective Agreement.
For information on George Brown College, please visit our website at www.georgebrown.ca.