Join the #1 greeting card team in Canada!

Digital Marketing Specialist - Mississauga, ON (Hybrid).

You love social media, digital marketing and have a strong understanding of how they differ and integrate. You have technical know-how across various digital channels and bring new and innovative engagement ideas to the table. You understand content creation and how to run successful digital campaigns. You are an excellent writer and storyteller. You are familiar with web and social media analytics, and you can transform data into actionable insights.

You are a self-starter who thrives in a fast-paced environment. You have experience developing captivating captions that are tailored to speak to specific audiences within various platforms while staying on brand. You thrive on the rewarding challenge of driving ROI, growth in engagement and increasing reach and awareness online. You are creative, detail-oriented, organized, and comfortable reporting and presenting analytics and plans as needed. You will report to the Senior Marketing Manager and be a key member of our collaborative and creative marketing team!

Carlton Cards Values:

At Carlton Cards, we work to make the world a more thoughtful and caring place\xe2\x80\xa6 Every. Single. Day.
We\xe2\x80\x99re all creative and we bring our creativity to everything we do.

We thrive on innovation and understand that innovation thrives on diverse thinking, smart risk-taking, and continuous improvement.

We recognize that great collaboration inspires great ideas and we benefit when we connect with each other, our partners, and our customers.

We pursue success and celebrate the opportunities it provides.

We embrace diversity, equity, and inclusion and believe every person deserves to feel respected, supported, and valued.

We care about our people, our communities, and our planet and treat each with kindness and respect.

Key Duties & Responsibilities:

• You thrive in a hybrid working model and appreciate the benefit that both in-office and remote work brings to your career development.
• You are a social media guru who is familiar with executing a social voice for brand(s) on owned social channels to drive awareness and enhance brand presence.
• You stay up to date with evolving changes in all social and paid ad platforms to ensure maximum effectiveness.
• You have experience measuring web traffic and monitoring SEO.
• You are passionate about optimizing content to achieve campaign KPIs and support marketing objectives.
• You are an idea person and you\xe2\x80\x99re comfortable contributing towards the elevation of channels and know what it takes to stand out and stay relevant in the social space.
• You can create best-in-class content on social channels that align with marketing strategies, campaigns, key messages and measuring campaign success.
• You are superbly organized, detail-oriented and familiar with scheduling daily content and overseeing calendars for assigned channels.
• You love teamwork and you are comfortable submitting briefs to our designers and working with them to develop on brand social content.
• You understand the importance of good customer service and have a demonstrated ability to make sound judgements in response to customer questions, concerns, and inquiries.
• You are comfortable working with stakeholders on different teams as well as developing innovative ways to engage retail partners.
• You will support the governance of social media including guidance, best practices and training as needed.
• You love learning and the challenge that an ever-changing social/digital landscape provides and appreciate how important it is to stay abreast of changes and updates as part of your day to day.
• You are familiar with social publishing, listening and reporting platforms. Experience with Sprout is an asset.

Your Required Skills & Competencies:

• Post-secondary Degree or Diploma with a focus in Journalism, Marketing or Communications.
• Minimum 2 years professional digital marketing or social media experience.
• In-depth knowledge of SEO, keyword research and Google Analytics. Wordpress experience is considered an asset.
• Strong multitasking and analytical skills.
• Ability to outline, and implement plans against defined strategies and goals.
• Ability to build strong relationships internally and externally and collaborate with brand partners, community managers, influencers, creative teams, agencies, and other colleagues.
• Extreme attention to detail including critical proofreading skills.
• Passion for social media with an ability to think strategically as well as creatively.
• Highly developed interpersonal, communication and organizational skills, along with demonstrated effective time management skills.
• Capable of working independently with minimal direction.
• Working knowledge of Adobe Creative Suite in a Mac environment is an asset.

Ready to take your career to the next level?

Email your resume (Word or PDF) to: hr.canada@carltoncards.ca. We encourage applications from all designated groups. The company maintains an employment environment to promote equal opportunity for all, without discrimination, in accordance with the provision of the Human Rights Code.

Carlton Cards is committed to providing accommodations for people with disabilities. Accommodation will be provided in all parts of the hiring process as required under the Integrated Accessibility Standards policy. Applicants need to make their needs known in advance. Your request for accommodation requirements will be maintained as personal and confidential.

No agencies or phone calls, please. While we appreciate all responses, we must advise only those candidates selected for an interview will be contacted.

About Carlton Cards Limited:

Carlton Cards is Canada\xe2\x80\x99s #1 greeting card company. Making the world a more thoughtful and caring place. Every. Single. Day. has been the heart of our mission for more than 100 years. Our outstanding portfolio of brands provide Canadians with innovative and unique greeting card options to build meaningful connections and deliver special ways to express themselves.Our fine assortment of greeting cards includes brands like Carlton Cards, Papyrus, Recycled Paper Greetings and Cartes Carlton. We also have two value brands for our price-sensitive consumers: Today and Always and Gibson. You can buy Carlton Cards in many top retailers across Canada.