Digital Marketing Specialist
Calgary, AB, Canada
Job Description
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Key responsibilities include but are not limited to:
Develop the story of CMG, including:
Develop the story of CMG, including:
- Developing and overseeing the implementation of the brand strategy for CMG.
- Ensuring the story of CMG is incorporated into the launch of new platforms and products to the marketplace.
- Enable the sales team by developing support collateral and providing training on articulating key thought leadership messages.
- Drive planning and execution of multi-channel marketing campaigns.
- Translate technical capabilities into benefits that appeal to target segments and personas.
- Manage multiple in-house and external resources to complete primary research projects and develop content marketing assets such as whitepapers, videos, infographics, microsites, and blog articles.
- Equip the Sales & Account Management team with content and collateral at industry events and conferences.
- Assist in planning, communicating, executing, and measuring the brand presence and customer engagements at industry events and conferences.
- Implement and generate continual adoption and best practices of marketing automation tools and CRM.
- Develop marketing and sales dashboards and reports.
- Market launches of the new industry-leading platforms and associated new products.
- Bachelor\xe2\x80\x99s degree in Marketing, Communications, Advertising, Business management, or a related field.
- Total experience of more than 3+ years in various marketing roles.
- Extensive knowledge of marketing trends, techniques, and industry developments.
- Understanding of SEO, SEM, Google analytics, and KPI.
- Familiarity with marketing software such as Marketo, HubSpot, and MailChimp.
- Excellent time management and organizational skills.
- Effective communication and people skills.
- Strong presentation qualities.
- Initiative-taking and creative individual.
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program
- Monday to Friday
- Bonus pay
- Bachelor\'s Degree (required)
- Marketing Role: 3 years (required)
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Job Detail
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Job IdJD2153741
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationCalgary, AB, Canada
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EducationNot mentioned