We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the marketing department in executing various campaigns and initiatives. The ideal candidate will have a strong understanding of social media marketing strategies, excellent analytical skills, and the ability to collaborate effectively across departments. A strong grasp of graphic designing tools e.g. Adobe Suite, Canva, Figma etc. This position is pivotal in enhancing our brand presence and driving engagement through innovative marketing efforts.
Duties
Assist in the development and execution of marketing campaigns across multiple channels, including digital, email, and social media.
Conduct market research to identify trends and opportunities for growth.
Utilize SEO best practices to optimize website content and improve search engine rankings.
Analyze campaign performance using analytics tools, providing insights for continuous improvement.
Manage content updates on Social media platforms, ensuring all information is current and engaging.
Collaborate with the sales team to align marketing strategies with sales goals.
Create visually appealing marketing materials using Adobe Creative Suite.
Support product management by coordinating product launches and promotional activities.
Assist in email marketing campaigns, including list management and performance tracking.
Qualifications
Bachelor's degree in Marketing, Communications, or a related field is preferred.
Proficiency in digital marketing techniques, including SEO and email marketing strategies.
Strong analytical skills with experience using Google Analytics or similar tools to assess campaign effectiveness.
Familiarity with WordPress for content management.
Knowledge of Adobe Creative Suite for creating marketing collateral is a plus.
Excellent written and verbal communication skills.
Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
Previous experience in a marketing role or internship is desirable but not mandatory.
Join us as we strive to elevate our brand through innovative marketing strategies!