Job Description

Overview
We are seeking a highly motivated and experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness and customer engagement. This role requires a blend of creativity and analytical skills to effectively reach target audiences and achieve business objectives.

Duties

• Develop and execute comprehensive digital marketing campaigns across various channels including social media, email, SEO, and PPC.
• Manage Google Ads campaigns to optimize performance and maximize ROI.
• Utilize analytics tools to track campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Collaborate with the content team to create engaging and relevant content for the website, blog, and social media platforms using WordPress.
• Conduct market research to identify trends, competitive landscape, and customer preferences.
• Oversee the design of marketing materials using Adobe Creative Suite to ensure brand consistency across all platforms.
• Implement A/B testing strategies to improve conversion rates on digital platforms.
• Maintain an up-to-date knowledge of industry trends and emerging technologies in digital marketing.

Skills

• Proficiency in Google Ads and digital advertising strategies.
• Strong analytical skills with experience in SQL for data analysis.
• Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign effectiveness.
• Experience with WordPress for website management and content updates.
• Knowledge of Adobe Creative Suite for designing marketing collateral.
• Basic understanding of JavaScript for enhancing website functionality.
• Excellent research skills to stay ahead of market trends and consumer behavior.
• Strong communication skills with the ability to work collaboratively across teams.

Join us as we strive to elevate our brand's presence in the digital landscape. If you are passionate about digital marketing and possess the required skills, we encourage you to apply!

Job Types: Full-time, Part-time

Pay: $25.00-$30.00 per hour

Expected hours: No more than 40 per week

Benefits:

• Dental care
• Extended health care
• Paid time off
• Work from home

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday

Education:

• Secondary School (preferred)

Work Location: Hybrid remote in Victoria, BC V8T 1Y8