Job Description

Position Job Title: Digital Marketing Manager Location: Vancouver, BC Reports To: Director, Marketing and Communications About University Canada West: University Canada West is an innovative business and technology-oriented, dynamic, and growing institution that was founded in 2005. Based in Downtown Vancouver, the university is defined by its close connections to the business community and a commitment to outstanding student services. Here, at UCW, we connect recognized, well-established specialists and ambitious young professionals, so they learn from each other and thrive in our diverse environment. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming. We are privileged to do this work on the unceded, traditional territories of the x\xca\xb7m\xc9\x99\xce\xb8k\xca\xb7\xc9\x99y\xcc\x93\xc9\x99m (Musqueam), S\xe1\xb8\xb5wx\xcc\xb1w\xc3\xba7mesh (Squamish), and Sel\xcc\x93\xc3\xadl\xcc\x93witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities. Primary Purpose University Canada West is looking to hire an experienced and versatile Digital Marketing Manager to join our award-winning in-house Marketing and Communications team. Our ideal candidate will help develop, implement, track and optimize our digital marketing campaigns across all digital channels to support lead generation efforts. You should have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Manager will work with various stakeholders and internal teams to launch campaigns on time and on budget. The ideal candidate for this position has a positive attitude, a tireless work ethic, impeccable attention to detail and an appetite for growth. Specific Responsibilities

• Plan and execute various digital marketing campaigns through various channels including PPC, Paid Social, Affiliate and SEO.
• Measure and report performance of all digital marketing campaigns, and assess against KPIs and ROI.
• Identify trends and insights in digital marketing. Test new campaigns and explore new paid and organic channels. Brainstorm new and creative growth strategies.
• Keep track of the budget and optimize the spend.
• Continue to improve CPLs and conversion rates.
• Create landing pages and web forms and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborate with various internal stakeholders and external vendors.
• Develops digital marketing staff by providing educational opportunities and experiential growth opportunities.
• Researching ways to penetrate new markets.
• Continuously improve internal processes and procedures for better efficiency.
• Support the day-to-day management of the website.
• Assist with planning and executing a marketing email strategy.
• Create email templates. Create and implement marketing email campaigns. Conduct A/B testing.
• Assist with quality control to ensure brand consistency.
• Evaluate competitors.
• Assist with other day-to-day marketing activities as needed.

Position Requirements Competencies:

• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and data-driven thinking
• Experience in setting up and optimizing Google Adwords campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in optimizing landing pages and user funnels
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, and display advertising campaigns
• Strong project management, multitasking, and problem-solving ability
• Impeccable attention to detail
• Numerically literate, comfortable working with numbers, processing figures with spreadsheets and reporting on the campaign results. Being able to derive meaning from data through A/B testing and email optimization
• Excellent English written and verbal communication skills
• Proven experience developing and executing complex marketing plans and campaigns
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• Knowledge and understanding of GDPR and CASL legislation

Education and Experience:

• Bachelor\xe2\x80\x99s degree in marketing, or related field
• Minimum of 3-4 years of experience working in digital marketing
• Experience with marketing automation and CRM tools (eg. Salesforce)
• Past experience working in higher education sector is a plus
• Will require to work occasional early mornings, evenings and weekends

We greatly appreciate your time and efforts in applying for the position at UCW, however, please note only successful candidates will be contacted. Job Types: Full-time, Permanent Salary: $65,000.00 per year Benefits:

• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Wellness program
• Work from home

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Vancouver, BC