Job Description

Company Description

Hi there!

My name is David, and maybe we\'re meant to work together.

About me:

• Pronouns: He, Him
• Chief of Staff at XRM Vision
• Located in Montreal, Quebec
• A certified LEGO\xc2\xae SERIOUS PLAY\xc2\xae facilitator who has traveled to over 70 countries.

About XRM Vision :

• Founded in 2008
• Dynamics 365 and Microsoft Inner Circle consultants
• A team of over 80 Microsoft experts
• 4 offices in Montreal, Toronto, Victoria and Morocco

As Digital Marketing Manager, and in collaboration with me, you will be responsible for the planning and successful execution of marketing strategies highlighting the company\'s offering and our various products. You\'ll need to be comfortable with both high-level involvement and operational execution (planning, deployment and optimization of SEM campaigns, email marketing campaigns, website, etc.).

Some of your responsibilities will include

• Respect the branding of the company and its products and align the strategy with other company departments;
• Execute defined numerical strategies;
• Create and manage the company\'s digital plan;
• Understand the added value and functionalities of the company\'s various intellectual properties to create and promote commercial offers
• Manage content calendar development and execution;
• Plan, deploy and optimize SEM campaigns;
• Plan, deploy and optimize e-mail marketing campaigns (Newsletter, InMail, etc.);
• Plan, deploy and optimize sponsored campaigns on social networks;
• Manage the modernization and optimization of the company\'s websites;
• Analyze the performance of marketing efforts;
• Manage contact and mailing lists;
• Make media and partnership proposals (exchange of visibility, bloggers and influencers);
• Monitor, analyze and make recommendations on our products and services
• Understand business issues with Microsoft and conduct technology watch to provide strategic recommendations
• Recommend actions to senior management to improve the customer experience;
• Inspire people writing for social networks, blog and website;
• Inform management about the latest marketing trends and make recommendations;
• Make marketing recommendations for various software products;
• Competitive intelligence;
• Participate and get involved as needed in various activities such as small-scale events (event booths, corporate activities);

Qualifications

The human element behind the role is what\'s most important to us. Here are some important values for joining our team:

About you:

• Autonomous and pro-active, who makes proposals and takes initiatives;
• Versatile, comfortable with both strategy and execution;
• Operational, getting things done;
• Organized, with good priority management
• Quick and efficient in his work (no sooner said than done!),
• Dynamic and adaptable (we\'re growing, so we\'re constantly evolving)
• Bilingual, able to work and write marketing documents in French and English (essential!)

About your qualifications:

• Excellent marketing spirit, coupled with good analytical skills;
• A seasoned graphic eye, to ensure compliance with graphic standards;
• Significant experience of at least 5 years in a digital marketing specialist, digital product specialist or similar role;
• Experience in website management;
• Significant experience in managing and deploying advertising campaigns;
• Significant experience in marketing budget management;
• Experience in organizing small-scale events;
• Knowledge of Google Analytics;
• Knowledge of an application for creating and deploying advertising emails such as MailChimp or the Dynamics 365 Marketing module;
• Good understanding of how CRM works;
• Knowledge of SEO best practices;
• Good command of WordPress;

Additional Information

Some of our advantages:

• A competitive salary (because we value our employees) ;
• Group insurance and telemedicine (so you can take care of yourself and your family) ;
• Group RRSP/DPSP (so you can plan for the future)
• Remote work (since 2010);
• Bright, beautiful offices in Montreal with snacks and drinks (if working in person is more your style);
• Professional development (80 hours of training per year for each employee).

So, would we make a good team?

XRM Vision