Job Description

Main Job Purpose

The Digital Marketing Manager will play a key part of the Marketing & Comms team. They will create a digital marketing strategy and execute campaigns which promote Action For Humanity Canada's brand, enhance donor growth, and increase revenue. They will work in accordance with up-to-date digital marketing tactics and approaches.

Lead on all digital marketing matters, supporting on a variety of projects, and prioritize a varied workload. You will monitor active platforms and campaigns on a day-to- day basis, provide adequate reporting and analysis, and support the team to grow and maintain the brand. You will also manage relationships with external partners, agencies and specialists.

Accountabilities

Develop and oversee the delivery of a successful digital marketing strategy to build brand awareness and increase revenue from digital channels Establish and manage all digital marketing platforms including SEO, Paid Social, and Paid Search (PPC, keywords, ad groups, etc.) to achieve KPIs; Activate, optimise, and report on paid digital marketing campaigns; Measure performance of digital marketing efforts/campaigns using a variety of web analytics tools (Google Analytics, WebTrends etc.); Ensure the content on all web platforms deliver digital marketing objectives; Conduct a website audit, rebrand and redesign; Manage the website's CMS and ensure content is up to date and consistent; Conduct market research to understand donor behaviour and identify trends; Ensure the user journey is lean and streamlined; Collaborate with in-house team of designers, videographers & photographers, editors, PR & comms professionals, etc. to create outstanding marketing content; Collaborate with other income generation teams, as well as global projects delivery teams, to inform a strong strategy and generate outstanding marketing content; Plan and coordinate a schedule of activity across Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube and other platforms to expand our social media audience base; Management and liaison of relationships with external partners and agencies; Plan and manage a regular schedule of email marketing activity to grow and engage our donor base, through automation and segmentation; Stay up to date with the latest digital marketing trends and technologies, and implementing best practices; Implementing brand guidelines and ensuring compliance in all areas of work. Other ad-hoc duties as required.
Work Environment

90% indoors / office based 10% outdoors / travel / events / work trips etc.
Job Requirements

Education

Degree in relevant field i.e., Marketing, Digital Marketing and/or Professional Marketing Professional fluency in English
Experience

3-5 years in a similar role (Digital Marketing) Experience in the voluntary/ charity sector (desirable) Experience in SEO/SEM, social media platforms, Google Adwords and email marketing Experience in using CMSs, ideally Umbraco, and all mainstream social media tools. Project management experience Experience using digital design software such as Adobe InDesign/ Photoshop/ Illustrator (desirable) Create and manage content marketing, social media and paid advertising strategies
Skills

Perfect knowledge of web analytics tools (e.g. Google Analytics.) Excellent understanding of digital marketing concepts and best practices In-depth knowledge of social media In-depth knowledge of paid social (e.g. Facebook Ads Manager) Understanding of advanced marketing principles Excellent communication and interpersonal skills Substantial experience in copywriting and editing particularly for online channels A good understanding of what makes a website successful and accessible Analytical mindset and critical thinking
Languages

Strong written and spoken English (essential) French and Arabic (desirable)
Job Type: Full-time

Benefits:

Company events Dental care Extended health care Life insurance Mileage reimbursement On-site parking Paid time off Vision care Work from home
Ability to commute/relocate:

Milton, ON: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's Degree (required)
Experience:

Marketing: 3 years (required)
Language:

English (required) French (preferred)
Work Location: Hybrid remote in Milton, ON

Application deadline: 2025-08-15
Expected start date: 2025-09-01