Digital Marketing Manager
Milton, ON, Canada
Job Description
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Digital Marketing Manager \xe2\x80\x93 The ideal candidate will be a strategic, creative, and analytical digital marketer with 7+ years of experience in digital marketing. They are a data-driven, hands-on marketer with a track record of managing budgets and achieving performance goals across the digital ecosystem. Knowledge and Skills:
- Microsoft Suite: MS Office, MS Teams etc.
- CRM Platforms: Salesforce/Salesforce Marketing Cloud (others: Microsoft Dynamics, ZOHO, HubSpot etc.).
- Extended knowledge of social media platforms: LinkedIn, Facebook, Instagram, Twitter etc.
- Experience in working within email/marketing automation software: Salesforce Marketing Cloud, Constant Contact, MailChimp, etc.
- Experience working within different CMS platforms (WordPress, WooCommerce, HubSpot, etc.).
- Defines and develops digital marketing strategy in line with the sales strategy and our various brands, includes studying economic indicators, tracking changes in supply and demand, identifying customers/target audiences and their current and future needs, and monitoring the competition.
- Plans and is able to execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Oversee the flawless execution of social media posts and social media ads. Work with team to develop rigorous A/B tests. Analyze results with team and make changes in content to drive conversions.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs), reporting on results and providing recommendations for continuous improvement.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points, drop off points, and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Lead and coach direct reports in support of company\xe2\x80\x99s goal.
- Managing team member administration (performance review, goals setting, appraisals etc.)
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees (including counseling, disciplining, planning, monitoring, and appraising job results).
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Establish long-term digital marketing strategy/vision and apply it across all social media platforms.
- Identify and evaluate need for alternative channel marketing initiatives.
- Employ sophisticated data analytics/tools to create reports that will be used to optimize and improve the company\xe2\x80\x99s digital marketing performance.
- Set up the attribution model and measurement for the multi-channel marketing activities of the company (integrating both paid and unpaid activities).
- Conduct regular digital and competitive audits to assess and monitor competitive performance and benchmark versus company performance.
- Ensure all promotions are on-brand, consistent in terms of style, quality, and tone of voice.
- Oversee team\xe2\x80\x99s workflow, ensuring timelines on projects are met.
- Create organizational tools (checklists for content, templates, gated porta for assets, etc.).
- Lead special initiatives (ex: provide creative direction, video production, digital/website initiatives etc.).
- Facilitate live webinars, virtual sessions/meetings (including in-person).
- Developing, implementing, and managing digital budgets and timelines.
- Create and/or process invoices/purchase orders.
- Work with vendor to build virtual presence.
- Manage all pre- and post-show promotions, campaigns, sponsorship activity.
- Record all customer and third-party show contracts.
- Track budgets and schedules.
- Capturing customer leads and list management (grow CRM).
- Work with Marketing, Sales, and Communications teams.
- Coordinating show specials, featured products, banners, graphics and content.
- Loading all content to virtual CMS platforms.
- Create and/or receive purchase orders related to Sales & Marketing.
- Coordinating all promotional/swag/apparel items for giveaways.
- Create design briefs and liaise with graphic designer to complete design tasks.
- Prepare PowerPoint/Prezi presentations as required.
- Communicate with external clients as required.
- Facilitate webinars, virtual sessions/meetings (including in-person).
- Work closely with the Sales and Marketing team across North America to collect market insight and report on competitor activity.
- Any other duties as requested by management.
- Ability to travel as required.
- 7+ years of hands-on experience driving customer acquisition through digital marketing (agency or in-house).
- Good technical/project management skills and an understanding of the customer experience.
- Ability to meet multiple deadlines in a fast paced and challenging environment.
- Experience working across all digital channels including paid social and paid search prospecting and retargeting platforms, SEM, affiliates, email, and SEO.
- Intimate experience managing campaigns to achieve specific KPIs, such as CPA, new customer acquisition and retention goals, and lifetime value.
- Comfortable diving into data analytics and debriefing on key consumer messaging.
- A strong storyteller with the ability to develop interesting campaigns.
- Self-motivated with strong analytical, communication and team-building skills.
- Strong organizational, time management and presentation skills.
- Proven professional and interpersonal communication skills.
- Great people build great companies.
- Keep Customer Delight on the FRONT BURNER! (\xe2\x80\x9cExceed expectations and make a lasting impression\xe2\x80\x9d).
- High integrity: Be honest. Do what you say you\xe2\x80\x99re going to do. Speak up when others won\xe2\x80\x99t. Do the right thing.
- Bias towards action: Take action. Move fast. Get stuff done.
- Extreme Ownership: Own everything in your world. Take responsibility for your actions and outcomes, and the actions and outcomes of those within your sphere of influence.
- Seek truth: Pursue the best ideas and solutions with an open mind. Use data to inform your perspective. Build up from a foundation of truth.
- Be kind and helpful: Help and support those around you. Put positive energy into the world.
- Open, honest, and transparent communication: Be direct with feedback in the spirit of helping others improve. Communicate issues and problems when you see them. Have the hard conversations. Praise teammates when they deserve it.
- Strive to be great: Do your best work. Raise the bar and set high standards. Go the extra mile. Encourage and support your teammates to be as great as they can be.
- Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in digital marketing/marketing or a related field.
- Proven working experience in digital marketing, particularly within the building products industry (not essential).
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Hands-on knowledge of CRM platforms (Saleforce (vital), Microsoft Dynamics etc. and marketing automation platforms).
- The salary range for this position is $75,000-$80,000 CAD per year and will depend on the qualifications and experience of the applicant.
- Comprehensive benefits: We offer a comprehensive benefits package to all our employees. Vision, dental, medication - we\xe2\x80\x99ve got you covered.
- Hybrid work: Spend time working closely with teammates and customers at our office and will work remotely when appropriate (in office Tuesday, Wednesday Thursday \xe2\x80\x93 Milton, ON).
- Dental care
- Life insurance
- Paid time off
- Vision care
- 8 hour shift
- Monday to Friday
- Milton, ON: reliably commute or plan to relocate before starting work (required)
- How many years experience do you have using social media for ; Paid Ads/Sponsorships?
- How many years experience do you have leading a team? Was it in a Marketing setting?
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Job Detail
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Job IdJD2130902
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMilton, ON, Canada
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EducationNot mentioned