Job Description

Job Title: Digital Marketing Director

Location:

Pickering, Ontario

Type:

Part-Time or Contract

Industry:

Optical / Retail

Job Overview:

We are seeking a creative and results-driven

Digital Marketing Director

to lead our online presence and brand awareness in the GTA and Durham Region. This role is ideal for a self-starter who can produce high-quality content, manage social media platforms, and build a strong local digital presence for our optical store.

Key Responsibilities:

Create and publish

20 short videos

and

6 high-quality photos

each month across social media platforms (Instagram, TikTok, Facebook, YouTube Shorts, etc.) Obtain approval for all content before uploading Develop and execute a strategic plan to grow followers and engagement in

GTA and Durham Region

Respond to comments, messages, and reviews professionally Track content performance and report on analytics monthly Work with the store team to highlight promotions, new arrivals, and eye exam services Ensure brand consistency and professional image at all times

Requirements:

Proven experience in digital content creation and social media growth Strong video editing and graphic design skills Familiarity with local audience trends in GTA and Durham Excellent communication, creativity, and time management Ability to work independently and deliver content on a set schedule

Bonus Skills (Preferred):

Experience in the optical, healthcare, or fashion industry Knowledge of SEO and paid social media advertising

Compensation:

To be discussed based on experience and performance.

Job Types: Full-time, Part-time

Pay: From $16.55 per hour

Expected hours: 24 per week

Additional pay:

Bonus pay Commission pay Overtime pay
Benefits:

Commuter benefits Company events Employee assistance program Mileage reimbursement On-site parking Store discount Vision care
Flexible language requirement:

French not required
Schedule:

4 hour shift Day shift Evening shift Monday to Friday Weekends as needed
Work Location: In person

Expected start date: 2025-07-03