Job Description

Job Overview As a big picture thinker, the Digital Marketing Coordinator is accountable for all digital marketing services. This includes planning and executing digital campaigns, and strategizing the right channel, for the right client, at the right time. The successful candidate will understand how their work furthers a client\'s business goals and strategize accordingly. The successful candidate will also be expected to support the company\xe2\x80\x99s sales and marketing efforts by participating in client meetings, publishing thought leadership, and leading digital marketing innovations. Responsibilities Digital Marketing Services:

• Oversee the completion of all digital marketing work and performance for client campaigns, ensuring work is completed on time and to the Periphery standard (which this person will set).

• Monitor the overall quality of digital campaigns and update standards to meet and exceed industry standards where applicable.

• Manage the internal team and contractor work pipelines and report on risks internally as early as possible. Includes reports and estimates.

• Update company leadership on the status of digital marketing campaigns, work estimates, work quality, and timeliness on a regular schedule (scorecard provided).

• Keep abreast of new developments in the digital marketing industry and share them with the digital team.
• Participate in client meetings and other business development and/or marketing activities.

• Content creation of photography, video, graphics, video editing, photoshop, sound editing.
• Expert-level knowledge of digital marketing platforms (Google, FB, IG, LinkedIn, Pinterest, Snap, TikTok, etc.), digital marketing best practices, and website analytics.
• Excellent understanding of digital marketing KPIs, A/B testing, campaign setup, and optimisation.
• Familiarity with ad-design, copy writing, and reporting.
• Ability to think critically, solve problems (with minimal supervision), and work in an organised, consistent manner.
• Team player - willing to step in if team members need help, solve problems, and stay positive in challenging situations.
• Ability to translate complex problems into actionable recommendations.
• Excellent communication and interpersonal skills.

• 4+ years of experience in a digital marketing or advertising position (using digital marketing platforms, setting up campaigns, optimising performance, A/B test, etc.) (waived for recent graduates)
• Proven track record of successfully creating and managing campaigns for clients with six-figure budgets.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience with implementation of tracking, monitoring and management of tags and pixels across multiple campaigns, with tools such as (but not limited to) Google Tag Manager and Facebook Pixels".

• Experience in a small business environment. Other fast-paced work environments are applicable.