Job Description

About Us

Coast2coast First Aid & Aquatics Inc. is an award winning and a leader in Safety, First Aid and CPR training, servicing nearly 50,000 people and over 2000+ companies every year,, in 23 cities across the country. We are expanding into new regions and looking for a

Marketing Coordinator

who can take our marketing efforts to the next level by bringing fresh, innovative ideas to the team.

We already have a

highly successful in-house marketing team

, including SEO specialists, ad campaign experts, and social media managers who have delivered outstanding results. Now, we need

someone who thinks outside the box

--a strategic thinker who can

add new elements

to our marketing strategy beyond what we're already excelling at.

If you have

a proven track record of delivering successful marketing campaigns for past employers or clients

, and the ability to bring something

new, creative, and impactful

to the table, we want to hear from you!

Role Overview

As a

Marketing Coordinator

, you will be responsible for developing and executing innovative marketing strategies that drive growth, improve lead generation, and position Coast2coast as the

go-to First Aid training provider

in Canada and the U.S. You will collaborate with our in-house team and external vendors to expand our reach, optimize campaigns, and ensure we stay ahead of the competition.

Key Responsibilities

Develop and execute creative marketing campaigns

that go beyond traditional methods.

Bring fresh ideas to our existing marketing strategy

, complementing our current strengths.

Drive lead generation and conversion optimization

to increase course registrations.

Manage marketing budgets

effectively and maximize ROI.

Oversee SEO strategy

and work with our in-house SEO experts to improve rankings.

Analyze marketing data and performance metrics

to refine strategies.

Expand our presence to new regions

, launching campaigns targeting new markets.

Collaborate with internal teams

(sales, operations) to align marketing with business goals.

Stay ahead of industry trends

and test new digital marketing tactics.

What We're Looking For

5+ years of experience in digital marketing

, with a strong focus on

SEO, PPC, and lead generation

.
Proven track record of

delivering successful marketing campaigns

that drove measurable growth.

Deep understanding of SEO

(technical and content-based) and how it integrates with paid ads and organic growth.
Experience in

Google Ads, Meta Ads (Facebook/Instagram), email marketing, and marketing automation

.
Ability to

analyze campaign data

and make data-driven decisions.
Strong leadership skills - experience

managing a team or working cross-functionally

is a plus.
Someone who

thinks differently, brings new ideas

, and doesn't just follow the usual playbook.
Experience in

education, training, or service-based industries

is a plus.

Why Join Coast2coast?

Competitive salary + performance-based bonuses.
Opportunity to

bring your own creative vision to life

and make a real impact.
Work with a talented

in-house marketing team

that already has a strong foundation.
Hybrid work model with flexibility.
Career growth opportunities as we expand into new markets.

Job Type: Full-time

Pay: $50,000.00-$75,000.00 per year

Additional pay:

Bonus pay
Benefits:

Dental care Extended health care
Schedule:

Day shift Monday to Friday
Ability to commute/relocate:

Thornhill, ON L4J 2L1: reliably commute or plan to relocate before starting work (required)
Experience:

Digital marketing: 5 years (required)
Work Location: In person