Job Description

Digital Marketing Associate
Designated office:
Eastlink
6080 Young Street
Halifax, NS
This position is:
On-site - working all 5 days per week in the Office
Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. We take great pride in being a leader in delivering creative competitive, customer focused telecommunications solutions, and connecting our customers to the things and people that matter most. Serving a customer base across seven provinces, our advanced solutions include Internet, Mobile, TV, Telephone, Security and Automation, Data Communications, and exclusive locally produced programming on Eastlink Community TV.
We embrace diversity, inclusion, equity, and accessibility throughout all levels of the organization and encourage members of equity groups to self-identify during the application process.
We are seeking a collaborative and highly motivated Digital Marketing Associate to join our National Marketing team. The Digital Marketing Associate is a team player looking to grow and develop their expertise on an innovative team. You are familiar with web content best practices, love bringing forward new ideas, and enjoy building collaborative and meaningful relationships with internal and external stakeholders. This role works closely with the National Marketing team and Web Development team.
Key responsibilities:

• Support the campaign, content and category teams.
• Manage timely content updates to Eastlink web properties, adhering to and enforcing brand standards and accessibility compliance
• Work closely with National Marketing team to produce and publish compelling content that enhances the customer experience and drives desired results
• Responsible for building and sending customer email campaigns with precision and timeliness
• Partner with the Web Development team to manage technical improvements to web properties
• Audit web properties to ensure they are up-to-date and working correctly, and troubleshoot any issues in collaboration with the Web Development team
• Stay current with SEO trends, algorithm changes, and digital marketing best practices.
• Work closely with internal and external partners to deliver on tasks.
• Supporting ad hoc tasks and projects as required

Qualifications & Skills:

• Post-secondary education (University Degree or Diploma in Marketing, Communications, Journalism, or related field is preferred).
• Minimum 1-2 years' web publishing experience, with ability to manage work within multiple content management systems
• Natural team player who thrives in fast-paced environments with minimal supervision.
• Strong communications skills, both written and verbal.
• Familiarity with Google Analytics, Google Search Console, and GTM.
• Experience with Blueshift or similar CRM platforms is a plus
• SEO knowledge considered an asset
• Strong proficiency with Microsoft Office Suite of tools

Here are some more characteristics about you and the role:

• You are a self-starter with a strong work ethic
• You have strong project and time management skills with exceptional attention to detail & accuracy.
• You enjoy taking on new challenges and simplifying the complex - to you, problems are just opportunities.
• You thrive in a busting environment in a competitive industry
• You love contributing to a collaborative team and enjoy building relationships both internally and externally
• You love to be organized and keep multiple balls in the air and consider multitasking a core skill

Why Choose Eastlink?
Eastlink operates in a culture of continuous improvement through listening, learning, and adapting, which enables us to respond quickly to the evolving needs of both employees and customers. We recognize that our truly greatest competitive edge is our people and that delivering a great customer experience begins with a great employee experience. Our philosophy of developing and training our team "on the ground" not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.
Get your career started with us and stay with us, your journey begins here!

Skills Required