Job Description

Capital Automotive Equipment is seeking a Full-time Sales and Marketing Sales Specialist to add to our growing team. The Sales Marketing Specialist works with management to advise and execute marketing campaigns. The Marketing Specialist works collaboratively with the Marketing and Sales teams to foster brand awareness and messaging, generate leads through social media, email marketing campaign, and manage global events. This role is responsible for managing the tactical aspects of marketing campaigns which may include creative briefs, digital asset management, and social and content management. Projects supported may include: Lead generation and nurturing programs Integrated Marketing campaigns Content Marketing Paid and Organic Social Media Campaigns Company website management Corporate strategic initiatives PRIMARY RESPONSIBILITIES Implementing marketing plans. Undertaking competitor research and analyses. Promoting brand awareness through marketing efforts. Creating marketing materials for our website, print and other marketing platforms. Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, content development, marketing, and event planning and management. Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns. Performing other duties when needed. Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Liaise with external vendors to execute promotional events and campaigns Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as assigned SKILLS AND COMPETENCIES Knowledge about SEO, Paid Search, Social Media, Display, and Retargeting tactics to drive traffic and conversions Working knowledge of Marketing Automation, i.e. Hootsuite, Mailchimp. Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software. Experience using analytics software (Google Analytics) Excellent written and verbal communication skills. Ability to work in a fast-paced, high-pressure environment. Multi-tasking and time-management skills, with the ability to prioritize tasks. Highly organized and detail oriented. EDUCATION, EXPERIENCE & GENERAL REQUIREMENTS Minimum o BSc/BA in marketing, communications, psychology, business or equivalent o Have 2+ year(s) of work experience; Sales, Marketing, Consulting or Operations experience o Excellent verbal and written English communication skills o Strong attention to detail o Strong skills with MS Outlook, Word, Excel, PowerPoint o Experience in IT and Technical Support industries is an asset associate to join our team. If you have a personality that sparkles over the phone, get in touch with us. Prior sales experience and knowledge of automotive equipment would be great but is not a pre-requisite. What is a requirement is that you are an energetic, positive person who connects well with others. You must be very well spoken, come across professionally, have a strong work ethic, be a self-starter and eager to learn. We can get you up to speed on the products. You must be able to build relationships and trust with business owners and other decision makers. You need to be customer focused and aim for 100% satisfaction. If you have a history of customer service excellence, we would like to hear from you! Job Types: Full-time, Permanent Salary: $20.00 per hour Benefits: Dental care Extended health care On-site parking Vision care Flexible Language Requirement: French not required Schedule: 8 hour shift Overtime Supplemental pay types: Bonus pay Commission pay Overtime pay Ability to commute/relocate: Hamilton, ON: reliably commute or plan to relocate before starting work (required) Experience: Digital marketing: 3 years (required) Language: English (required) Shift availability: Day Shift (required) Work Location: In person Job Type: Full-time Salary: $20.00 per hour Benefits:

• Dental care
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday
• Overtime
• Weekends as needed

Supplemental pay types:

• Bonus pay
• Commission pay

Ability to commute/relocate:

• Stoney Creek, ON L8E 5P1: reliably commute or plan to relocate before starting work (required)

Work Location: In person Expected start date: 2023-11-06