Job Description

Digital Marketing Analyst (WeChat & Xiaohongshu Specialist)

GoGo Tours - Richmond Hill, ON / Remote (Hong Kong or Canada)

About GoGo Tours:

GoGo Tours is a leading Canadian travel company offering curated, high-end group tours to destinations across Japan, Europe, South America, and Africa. We specialize in creating exceptional travel experiences for Chinese-speaking travelers in Canada and abroad.

We are looking for a

Digital Marketing Analyst

who specializes in

WeChat

and

Xiaohongshu (RED)

marketing. This role focuses on

content creation, social media advertising, and campaign performance analysis

to grow GoGo Tours' presence across Chinese digital platforms.

Key Responsibilities

Plan, execute, and analyze

WeChat and Xiaohongshu ad campaigns

to drive brand awareness and lead generation. Create engaging

travel-related content

, including short posts, articles, and visual stories tailored for Chinese audiences. Manage posting schedules, audience engagement, and follower growth. Track key performance metrics (click-through, engagement, conversions) and prepare regular performance reports. Research trending topics and optimize content based on audience insights and analytics. Work closely with video editors and designers to align content with overall marketing campaigns.

(Big Plus)

: Ability to

edit and cut videos

for use in Xiaohongshu and WeChat campaigns (basic CapCut, Final Cut Pro, or Adobe Premiere skills).

Qualifications

1-3 years of experience managing

WeChat Official Accounts

and

Xiaohongshu brand pages

. Strong understanding of Chinese digital marketing, influencer (KOL) trends, and content performance metrics. Excellent writing and communication skills in

Chinese (Traditional or Simplified)

and

English

. Familiarity with analytics tools such as WeChat backend, Xiaohongshu insights, or third-party dashboards. Passion for travel, storytelling, and connecting with Chinese-speaking travelers. Experience with

video editing

and short-form video creation is a strong asset.

What We Offer

Competitive salary with potential performance bonuses. Flexible work arrangement (remote or hybrid). Opportunity to travel and join GoGo Tours trips for content creation. Collaborative, international marketing environment.
Job Types: Part-time, Freelance

Pay: From $40,000.00 per year

Expected hours: 5 per week

Language:

Cantonese (required) Mandarin (required)
Work Location: Remote