Job Description

Covenant House helps youth ignite their potential and reclaim their lives. As Canada's largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of 24-7 services to more than 300 young people each day.

As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. More than a place to stay, we provide life-changing care with unconditional love and respect. We offer housing options, health and well-being support, training and skills development, and ongoing care once youth move into the community.

As a primary self-funded agency we raise 75% of our $40 million annual operating budget.

Since 1982, Covenant House has supported more than 95,000 young people.

View Our Culture:

Role Overview:

The individual is responsible for tasks related to the creation, deployment and tracking of e-campaigns and donor e-communications.

Key Result Areas:

Campaign Management

• Maintain and update donor email schedule
• Execute email campaigns using email management system(s)
• Manage and update online donation forms to support campaigns including applying appropriate gift array based on segment strategy, tracking coding to assess campaign performance, including online advertising campaigns
• Set up and link email campaigns to donor segments and donation forms and assign appeal codes
• Update HTML/CSS email templates and content where required
• Extract and import email lists by segments and execute campaigns
• Where required, edit web ready graphics with Photoshop
• Support development of campaign concept development
• Assist with the Petitions related campaigns
• Coordinate with Communications for story content and social media opportunities to enhance campaigns
• Other duties as required

Reporting and Analysis

• Maintain and update email reporting documentation including open rates, click through rates, revenue, and conversion results
• Maintain email address tracking log
• Create email campaign briefing documents for Donor Services team
• Work with Data Services team to ensure all email activity is tracked via Raiser's Edge
• Other duties as required

Qualifications

• Post-secondary education in Fundraising, Marketing, or related field
• Digital marketing experience, minimum 2 years
• Excellent attention to detail is required
• Experience with email marketing practices, ideally in a not-for-profit environment
• Intermediate experience in HTML and CSS coding is required
• Ability to work with various content management and email management systems
• Experience with Adobe Creative Suite, especially Photoshop and Fireworks
• MS Office: intermediate-level experience of excel
• Knowledge of mobile marketing techniques and best practices an asset
• Working knowledge of JavaScript an asset
• Knowledge of Direct Response channels an asset
• Experience with data extraction and analysis an asset
• Raiser's Edge, experience an asset

Competencies

• Analytical
• Strong verbal and written communication skills
• Ability to multi-task and meet competing deadlines
• Teamwork, conflict management skills
• Strong organization skills

Attributes

• Motivated
• Quick learner
• Flexible
• Diplomatic and tactful
• Detail oriented
• Resourceful
• Team player
• Deadline focused

Interested applicants please submit your resume and cover letter by November 7, 2022. Only those selected to move forward in our hiring process will be contacted.

As an employer, Covenant House is committed to building an organization that reflects the diversity of our clients and the communities we serve. We encourage applications from qualified individuals who represent diverse communities. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policies on Accommodation, a request for accommodation will be accepted as part of Covenant House recruitment process.

To ensure the safety of our staff, youth and volunteers, Covenant House Toronto has implemented a mandatory COVID 19 Vaccination Policy in compliance with the City of Toronto. In accordance with the Ontario Human Rights Code, exemptions will only be granted to individuals based on applicable medical/religious grounds.

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