Job Description

Job Summary

We are seeking a motivated, creative and versatile writer to join our Digital team. This role reports to the Director of Digital CX Solutions.

As a Digital Content Writer, you will create clear and concise content for multiple digital touchpoints, including web, mobile app and airport kiosks. You\xe2\x80\x99ll work closely with cross-functional teams throughout the process - from researching and drafting content, to refining mock-ups and prototypes for Porter products. You will use research to anticipate user needs and create easy to read content and engaging experiences that meet legal requirements. You\xe2\x80\x99ll advocate for our users and, through close collaboration with stakeholders, designers, and developers, ensure the final product is intuitive and easy to use.

Duties & Responsibilities

• Create clear and concise website and mobile app content that aligns with Porter\xe2\x80\x99s brand voice and resonates with the target audience. This may include content for transactional flows, landing pages, marketing pages, informational pages, operational emails and more.
• Partner with designers, researchers, and other content writers to deliver compelling content solutions.
• Edit, proof-read and perform quality control of all digital content.
• Develop, edit, manage and maintain website and mobile app content and documentation.
• Create JIRA cases to document requirements for content and website updates.
• Find opportunities to enhance existing content to deliver seamless and intuitive digital experiences.
• Identify, prioritize and develop solutions for content gaps and issues.
• Offer a content strategy perspective throughout the product development process, and influence strategic product decisions to improve the overall experience and ensure consistency across platforms.
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of our website in search results.
• Other duties as assigned.
• Actively participate in Porter\xe2\x80\x99s Safety Management System (SMS) including reporting hazards and incidents encountered in daily operations; understand, comply and promote the Company Safety Policy.

Behavioural Competencies

Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

Teamwork: Working collaboratively with others to achieve organizational goals.

Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

Results Focus: Focusing efforts on achieving high quality results consistent with the organization\xe2\x80\x99s standards.

Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

• Bachelor\xe2\x80\x99s degree in English, Communications, Design, Marketing or a related field.
• Impeccable grasp of the English language.
• A minimum of 2 years of experience as a UX writer, technical writer or copywriter with expertise in writing compelling copy to enhance the user experience.
• A strong portfolio showcasing a variety of written work for web/mobile products. If you have other writing or UX experience that you think translates to this role well, we\'d love to see your work.
• Exceptional writing, editing and proofreading skills with an eye for detail and accuracy.
• A holistic user experience problem solver that considers every facet of the user journey.
• Strong research skills and ability to create solutions based on data, user feedback and usability testing.
• Ability to interpret business requirements and work them into copy.
• A systems-thinker who loves to build simple and elegant experiences for complex products.
• Ability to manage changing priorities, concurrent projects and demanding deadlines.
• Ability to collaborate seamlessly across cross-functional teams in a largely virtual environment.
• Good judgment; well-developed analytical and problem solving skills paired with effective interpersonal, verbal and written communication skills.
• Knowledge, skills and experience managing web content.
• Knowledge of online content strategy and experience with SEO.
• Background in understanding accessibility requirements and how to ensure all content meets regulatory guidelines.
• A growth mindset of continuous improvement and learning.
• Proficiency in Google Suite and Figma.
• Bonus points: if you\'re bilingual and can communicate, write and edit content in French.

Company Description

Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter\xe2\x80\x99s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves a North American network from Eastern Canada. Headquartered in Toronto, Porter is an Official 4 Star Airline\xc2\xae in the World Airline Star Rating\xc2\xae. Visit or follow @porterairlines on Instagram, Facebook and Twitter.

Porter Airlines