Job Description

Digital Content Manager

Fulltime/Permanent

Job band: 5

The Digital Content Manager is a key member of the OMD Communications & Marketing team. The role takes the lead in executing OMD\xe2\x80\x99s portal content strategy and collaborates with all departments and teams to ensure that the portal:

• Responds to the different needs of OMD\xe2\x80\x99s clients, stakeholders and business partners, and enhances their engagement with customized content enabling portal users to quickly find what they are looking for.
• Conveys OMD\xe2\x80\x99s strategic areas of focus and the company\xe2\x80\x99s vision, mission and values.
• Presents a positive, progressive window into the OMD brand and uses OMD\xe2\x80\x99s communications guidelines.

Reporting to the Director, Communications & Marketing, the Digital Content Manager is responsible for:

• Oversee all content on the OMD Portal to achieve increased engagement and authority with its users.
• Have a deep understanding of digital content design best practice (search, accessibility, member-centric design, content management systems and website analytics) and is the steward for the quality of content on the OMD Portal.
• Engage and coach OMD subject matter experts to create and edit content to present complex information as informative and engaging digital content
• Oversee content publishing workflows and ensure digital content meets all necessary approvals prior to publishing content to the Portal, i.e., WCAG/AODA compliance subject matter expertise.
• Develop and champion new digital standards and processes with internal stakeholders to ensure best-in-class, member-centric and accessible digital communications.
• Work closely with the OMD Portal Product Manager, UX designers, graphic designers and a diverse range of internal stakeholders to strategize and deliver member-centric digital content projects.
• Develop and lead SEO best practices to ensure OMD digital content is easily searchable.
• Collaborate with the Communications & Marketing team to promote the OMD portal content through all channels
• Collaborate with CRM resources to integrate CRM marketing functionality / campaign management with the new portal (e.g., landing pages, forms, event management, preference management, etc.)

Breakdown of key responsibilities: * Oversee the delivery of digital content for the OMD Portal including:

• Champion the needs of the OMD users to create user-centric content
• Provide planning, curation and management of digital content calendars that promote key relevant content.
• Partner with the Digital Product Manager on digital projects, oversees the planning and execution of project-related content deliverables.
• Takes charge of the long-term project to overhaul all existing content on the OMD Portal digital properties to adhere to new Digital Content Standards, working in collaboration with internal stakeholders
• Oversee web content inventory and regular audits with internal content owners to ensure that content is relevant, up-to-date and that search is reliable and efficient.
• Contribute to the effective functioning of digital content by:

• Lead and mentor OMD SMEs on how to create impactful content
• Facilitate team collaboration with Communications & Marketing on brand development, UX, web editors and internal stakeholders
• Build effective working relationships with key stakeholders
• Collaborate with the Digital Product Manager on the development of efficient processes to manage content requests, development and delivery
• Participate in web writing and proofreading of digital content when required
• Integrate CRM marketing functionality / campaign management

• Collaborate with Communications & Marketing team on CRM-integrated marketing campaigns
• Collaborate with the portal technical team, or OMD\xe2\x80\x99s CRM marketing implementation partner when required
• Develop and lead all web analytics reporting using Google Analytics and other tools such as Moz Pro to measure engagement and conversion

• Summarize the insights from these reports with the organization to celebrate success and inspire increased focus and quality of all web content throughout the organization.
• Develop reports on CRM-integrated marketing campaigns.

Requirements that are important to us:

• University degree / College diploma in Digital Content, Web Publishing or similar
• 6-9 years\xe2\x80\x99 experience in digital/technology content design and web content management for a broad spectrum of audiences
• 4-7 years\xe2\x80\x99 experience working with digital publishing using a CMS platform
• Experience with Microsoft Dynamics 365 Marketing is an asset
• Excellent editorial skills with print or digital publications with the ability to highlight relevant content only to OMD\xe2\x80\x99s main audiences
• Advanced knowledge of content management and branding leading practices
• Able to build and maintain productive working relationships with internal and external stakeholders and partners;
• Excellent written communication and oral presentation skills, and able to present technical topics to non-technical audiences; and
• In-depth working knowledge of a variety of computer software including Microsoft Office suite (Word, Outlook, Excel, Power Point, and Project).

Benefits we think you\'ll like:

• Fantastic opportunity to grow within the team and throughout the organization
• Professional development and continuous in-house learning opportunities
• Fun, friendly and dynamic work environment with a passion for digital health
• Competitive salary and bonus program
• Exceptional group benefits package paid by the organization

How to Apply:

Interested candidates are invited to apply online through our careers page. Applications will be considered up until July 21, 2023 at 3:00 pm.

For further information, visit our website at . We regret that only those selected for an interview will be contacted.

OntarioMD is strongly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, women, Indigenous People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas. In accordance with the AODA Act, accommodation will be provided throughout the recruitment process to applicants with disabilities.

All candidates offered a position with OntarioMD from December 3, 2021, onward must be fully vaccinated and provide proof of their vaccination as a condition of employment. OntarioMD will comply with its Human Rights obligations and accommodate employees who are legally entitled to accommodation.

Following the advice of provincial health authorities, to mitigate the risk of the potential spread of COVID-19 and support social distancing, all recruiting activities including interviews and new hire onboarding will be conducted remotely. While we are doing our best to ensure reasonable response times, please expect potential delays during the recruiting process due to the current situation.

OntarioMD does not solicit personal information such as banking information or passport information over social media sites for employment purposes.

Powered by JazzHR

OntarioMD