Job Description

Department: Gordon S. Lang School of Business and Economics, Office of the Dean
Position covered by the Collective Agreement with USW Local 4120
If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant.
Duties and Responsibilities
Reporting to the Manager, Marketing & Communications, the Specialist will be responsible for the execution of digital marketing and communications content, including social media, written content and multimedia management (web, photography, video) for marketing and communications initiatives to support strategic priorities of the Lang School.
The successful candidate will plan, create, deliver and evaluate all aspects of digital communications, including social media campaigns and website analytics. The position will support various recruitment initiatives across the undergraduate, graduate and executive programs portfolio and will support the brand building campaigns of the Lang School. The candidate will collaborate with multiple internal and external stakeholders and have a passion for producing exceptional written and video content that engages a wide variety of audiences.
Responsibilities include:

• Plan, develop, create, execute, and evaluate social, and web content marketing campaigns
• Develop and implement social media strategies to guide content marketing and communication needs for Lang's overall recruitment and external relations goals
• Write and create content for key communications initiatives including web profiles, news features, newsletters, videos, scripts/speaking points, and reports as required.
• Monitor and report on metrics for web, social, and digital media initiatives
• Provide training, support, and oversight of the co-op student (or team) as it pertains to web, digital strategies
• Participate in various events as they relate to recruitment, outreach, and brand building
• Leverage graphic design and video editing software to create engaging and creative digital content that drives engagement within Lang's target audiences
• Assist in the planning and promoting of School wide events
• Other duties as assigned. Some evenings and weekend work may be required.

Requirements

• Two-year community college graduation (University degree preferred), with a focus in Marketing, Communications, Digital Marketing and/or Media Studies, along with three years of related experience or an equivalent combination of relevant education and experience
• Experience creating, posting and measuring engaging social media content, including paid targeted advertising
• An experienced writer, with strong verbal and written communications skills and demonstrated experience writing highly engaging content for internal and external audiences
• Video production experience and proficiency in video editing software considered an asset.
• Ability to manage multiple projects and assignments, possess sound judgment, and troubleshoot problems with a strong attention to detail and ability to work under tight deadlines;
• Well-versed in AODA accessibility standards as well as Canadian Anti-Spam Legislation [CASL]
• Intermediate to advanced use of current digital management tools including Google Analytics, social media platforms, Falcon.io, Adobe Creative Suite, video editing software, Drupal, email management systems (Maestro), Microsoft Office
• Experience with content management systems, (Drupal) considered an asset

Employee Type: Regular
Position Number: 10195023
Classification: USW, Local 4120 Salary: Band 5
At the University of Guelph, fostering a is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.
Posting Date: 10/28/2025
Closing Date: 11/04/2025

Skills Required