Job Description

Purpose:
Advancement at York leads and inspires meaningful engagement and philanthropic support from alumni and friends to advance the University\'s mission. We are also deeply committed to building the reputation of York University as a leading, progressive, research-intensive University uniquely positioned for the betterment of society in the 21st century. Our division is comprised of four departments: Advancement Services & Operations is the administrative and technology support unit for all Advancement activities. Alumni Engagement provides programs, services, and engagement to over 350,000 York alumni worldwide. Development leads efforts to promote and secure philanthropic support from alumni, donors, friends, corporations, and foundations. Advancement Communications & Marketing works to promote and communicate alumni and donor messages along with direct marketing services for alumni and donor engagement. In support of this mission, under the direction of the Associate Director, Alumni Communications, the Digital Communications Officer aligns with the Division\'s mission by creating and disseminating media content aimed at showcasing York University\'s uniqueness, including its Alumni Engagement programs, projects and alumni, to external and internal audiences. Those audiences include alumni, donors, the community at large, and the York University community. The Digital Communications Officer also supports the advancement of York University\'s social media communications, including devising, creating, coordinating and publishing content, actively engaging in social media relationship building, analyzing the outcomes of website and social media activities, and recommending improvements based on analysis. The objective of the incumbent\'s work is to effectively develop communications assets and platforms that enhance York University\'s reputation, alumni, donor and community engagement.

Education:
Community College diploma in public relations, journalism, marketing or a related field or two years recent experience (defined as within the last three years) working at York University performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below. Knowledge of fundraising professional standards and ethics. Knowledge of protocol and diplomacy.

Experience:
Minimum three (3) years\' experience working with a range of online communications and social media platforms and tools, including knowledge of social media analytics and demonstrated experience drafting reports based on analysis of digital communications statistics and reporting tools. Experience working in a post-secondary academic environment or communications/marketing/promotions in a not-for-profit organization would be an asset.

Skills:
Demonstrated Skills including: Ability to write effectively for a variety of audiences in a web-based environment. Impeccable accuracy in grammar, spelling and content verification. Attention to detail is essential. Excellent written and oral communication skills. Ability to work independently and to collaborate effectively as a team member. Ability to set priorities, meet deadlines and handle multiple assignments simultaneously. Demonstrated skills in sourcing, creating, optimizing appropriate and engaging content across digital platforms, utilizing knowledge of the strengths and weaknesses of the various platforms, including social media advertising. Excellent organizational and time management skills. Ability to exercise good judgement with quick response times and maintain composure. Ability to develop online communities and networks. Ability to connect and collaborate with a wide range of internal and external stakeholders. Proven project coordination skills. Ability to think creatively. Strong research, analytical and problem-solving skills. Tact and courtesy. Demonstrated Technical Skills including: Ability to navigate social media channels and platforms. Ability to analyze performance of digital channels and initiatives using online and social media management, monitoring and measuring tools. Ability to produce standards-compliant, clean, HTML web pages that leverage CSS for design and web development tools such as WordPress. Understanding of SEO and other web metrics and analytics. Knowledge of how to apply same, interpret data, and use results to improve ranking and effectiveness of web pages. Ability to storyboard, shoot, edit/manipulate, and publish video and photographs. Ability to record, integrate, and edit sound for video. Ability to effectively light a film/video or photography shoot. Ability to use multimedia editing software. Familiarity with AODA regulations. Intermediate word processing (MS Word). Basic spreadsheet (MS Excel)- Adobe Creative Suite.

Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.
If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to view and apply for jobs, you must apply through the Employee Career Portal - YU Hire to be considered an internal applicant. As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. This is referred to as the \'Posted Date\' on the job posting. Please refer to the \'Posting Intent\' on the job posting.
The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.

York University employees must apply to jobs through the Employee Career Portal - YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.