Job Description

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Position Summary:

Reporting to the Manager, Social Media, Institutional Communications, the Digital Communications Officer will design and execute social media campaigns using a range of skills including copywriting, photography/video, graphics, fact-checking, proof reading, content planning, segmentation and analysis. The Digital Communication Officer will implement a strategy to drive audience engagement across the University\'s central platforms.

Primary Responsibilities:

• Participate in the development and implementation of policies and new initiatives that support the strategic direction of the unit
• As administrator of the central social media accounts, provide professional communications and public relations expertise in order to build and enhance the University\xe2\x80\x99s relationship with internal units and external organizations
• Prepare communications for major events, campaigns, announcements, international events, and student activities.
• Produce monthly analytics for the central social media channels, analyzing relevant data and metrics, identifying new technologies and trends. Oversee and automate unit analytics
• Analyze and evaluate the user experience across multiple channels and touch points. Produce, monitor and report regularly on operational and success KPI\xe2\x80\x99s.
• Meet with clients to determine and advise on social media requirements. Review best practices and provide training
• Manage photo shoots: contact photographer, select location and obtain approval. Take photographs, manipulate images with visual editing software as needed.
• Lead on University-wide photo/media library, being point of contact and resource to the University.
• Identify and develop communication material and visual packages for flagship events (Convocation, major university announcements etc)
• Participate in and provide expertise in social media marketing, advertising, livestreams and promotional activities.
• Provide professional expertise and advice on a variety of digital communication strategies in support of the objectives of the unit.
• Provide guidance to the McGill community on the selection of tools to use related to social media
• Plan, conceptualize, prepare and disseminate information and perform specialized internal and external communications assignments
• Act as back-up "Manager Social Media" to sit on Emergency Operations Committee to provide timely and important information in case of emergency
• Monitor and evaluate on crisis communications through strategic use of social media
• Facilitate and lead large monthly meeting for University social media managers, including overseeing logistics, invitations, and all necessary equipment, material and audio-visual equipment. Ensure speakers or special guests are contacted and prepared for sequence of activities and timeline.
• Record detailed minutes at meetings, make decisions and ensure follow-up and implementation of agreed decisions.
• Administer and curate the University video channel
• Design and maintain sites on mcgill.ca, including writing content
• Manage directory of university-wide social media accounts and audit university accounts.
• Create, produce, edit videos for social media
• Create, produce daily news digest
• Hire, schedule and train units and students for social media activities (takeovers).
• Liaise with internal units and external organizations for campaigns
• Participate at meetings, make recommendations and provide solutions.
• Create social media avatars for faculties and departments

Other Qualifying Skills and/or Abilities

Skills:

Technically proficient and demonstrated experience with:

Social Media platforms: Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok

Web tools and HTML

Web writing principles, Google Analytics and SEO

Photography and associated tools (Adobe Suite)

Livestreaming

Platform analytics and Google analytics

Hootsuite

Video editing software

Graphics tools

News monitoring software

Technically proficient and demonstrated experience with:

Social Media platforms: Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok

Web tools and HTML

Web writing principles, Google Analytics and SEO

Photography and associated tools (Adobe Suite)

Livestreaming

Platform analytics and Google analytics

Hootsuite

Video editing software

Graphics tools

News monitoring software

Other Qualifying Skills and/or Abilities:

Demonstrated ability to develop and manage production schedules, prioritize and meet deadlines. Excellent interpersonal skills with the ability to work autonomously and to interact and collaborate effectively with diverse stakeholder groups. Demonstrated problem-solving and analytical skills. Ability to keep up with new technologies and adapt to best practices, regulatory changes, and institutional standards.

The successful candidate will have a strong technical background, proficiency in graphics, and photography and will be expected to design and produce social media campaigns, web/social media graphics and photo retouching.

Strong skills in English and French, spoken and written.

#LI-Hybrid

Minimum Education and Experience: Bachelor\'s Degree 3 Years Related Experience /

Annual Salary: (MPEX Grade 04) $62,550.00 - $78,190.00 - $93,830.00

Hours per Week: 33.75 (Full time)

Supervisor: Manager Social Media

Position End Date (If applicable):

Deadline to Apply: 2023-07-08

McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, .

McGill University