Job Description

Location: Multi-Site: Anywhere in Newfoundland and LabradorDigital COMMUNICATIONS MANAGER (DIGITAL)(REPOST)
(UNDER CLASSIFICATION REVIEW)
Corporate Communications
REMOTE WORK OPPORTUNITIES
Permanent, Full Time
09980POS
Hours 70 bi-weekly (8 hour days)
Salary HL19, ($64,737 to $84,156 per annum)
Competition Number 2023007068
Posted Date 5 April 2024
Closing Date Open until filled.About Us
Newfoundland and Labrador Health Services (NL Health Services) brings together five former separate health entities - Eastern Health, Central Health, Western Health, Labrador-Grenfell Health, and the Newfoundland and Labrador Centre for Health Information. The creation of a provincial health authority was announced following recommendations from Health Accord NL.NL Health Services is responsible for delivering health and community services to more than 528,000 people living in Newfoundland and Labrador and employs over 22,000 people. For more information, please visit NLHealthServices.ca.Job Summary
The Digital Communications Manager provides strategic communications advice in support of the organization\'s vision and mission and has experience advising senior leaders; managing complex digital communications issues; and leading projects and large-scale public and corporate events, many of which have digital considerations. The incumbent is a skilled communicator and a strategic thinker with an acute understanding of digital communication trends and tools. As such, the incumbent initiates, develops, researches, executes, manages and evaluates digital communications plans and strategies for a range of projects, issues, events and other initiatives.The Digital Communications Manager has day-to-day responsibility for assessing, initiating, planning, developing and maintaining a suite of digital communications channels and tools that assist the organization in effectively communicating key information to patients, families, employees and other audiences. The incumbent is also responsible for developing and managing the organization\'s content strategy for all social/digital platforms and manages work related to digital communications, including but not limited to, the public website, employee intranet, social media platforms, online advertising and promotion, information screens network, digital wayfinding system, internal email newsletters and other platforms/products as required.The manager is an expert writer who has the ability to grasp complex medical and technical information and communicate it in an easy-to-understand manner. The role requires the ability to write and develop compelling materials for print and digital media, as well as the technical aptitude to manage digital and social media platforms, to analyze data and measure success, to understand user experience and visual communication principles and to liaise with technical staff. The manager balances competing priorities and timelines in a fast-paced environment. The incumbent participates on several committees; liaises with partners on joint communications initiatives; and seeks opportunities to proactively promote the organization\'s positive stories.Reporting to the Senior Director of Provincial Digital Strategy, this position provides communications advice and develops plans and tactics to meet identified goals and needs of digital projects. The manager works closely with members of the communications department within a small team environment, collaborates with cross-functional teams, and engages partners to achieve results. The manager must have the ability to lead work independently, multi-task, work efficiently in a fast-paced environment, adapt to changing needs and stay current with industry standards and emerging communication technologies. The manager acts with integrity, possesses good judgement and exemplifies NL Health Services corporate values. The manager should also have the ability to work outside of regular working hours and to travel to other sites, as required.Job Qualifications
Education
Successful completion of a bachelor\'s degree in communications, public relations, digital communications, journalism or related area is required.Membership and/or affiliation with professional associations like the International Association of Business Communicators (IABC), the Canadian Public Relations Association, the Canadian College of Health Leaders or Canadian Health Executive designation may be an asset.Experience
A minimum of five years of progressively responsible experience in the communications, public relations, digital communications field is required.
Experience leading digital projects, advising senior managers and colleagues, and managing digital communications is required.
Extensive experience in digital and social communications and planning.
Experience managing a wide range of digital communications platforms, such as WordPress and other content management systems, and social media tools/technology in a business environment is required.
Experience working in communications with internal and external partners is required.
Proficiency with tools like Google Analytics, Adobe Campaign and Hootsuite is required.
Experience with digital marketing and knowledge of SEO, growth tracking, ROI, web-related analysis and other metrics is a preferred.
Experience working in a leadership role is an asset.
Considerable project management experience is preferred.Competencies (Knowledge, Skills & Abilities)
Knowledge and understanding of corporate communications and the health-care system.
Demonstrated strong analytical and strategic thinking skills.
Demonstrated superior writing, editing, and interpersonal communication skills.
Ability to lead work independently, multi-task in a fast-paced environment, and meet tight deadlines while adapting to changing needs.
Ability to establish positive and productive working relationships with diverse groups of internal and external stakeholders.
Strong organizational and problem-solving skills, including a demonstrated skill in managing priorities with limited resources.
Demonstrated interest in digital technology, strategy and communications is strong asset.
Demonstrated strong writing skills and ability to produce a wide range of communications materials.
Ability to identify key performance indicators, gather, analyze and report metrics and usage data.Other
A satisfactory record of work performance and attendance is required.
Ability to work outside of regular working hours and to travel to other sites as required.
Remote work opportunities available. This position can be located anywhere in Newfoundland and Labrador.This is a reposted position. If you have already applied your application is on file for considerationApply online at https://employment.easternhealth.caUpon successfully applying for a vacancy then you will receive a confirmation email. If you do not receive this email please contact Recruitment 777-7777 ext 5-2 immediatelyTo become a part of our team, please submit an up to date resume/cover letter or application form online, clearly demonstrating how you meet the required qualifications. Include your current mailing address, day-time contact number, e-mail address, competition and employee number if applicable.Contact Information for Recruitment Related Inquiries:Telephone: (709) 777-7777 (5-2) or 1-800-563-3693
Email: employment@easternhealth.ca. Applications/resumes are not accepted at this email address.If you are no longer interested in the position, you can withdraw your application by emailing employment@easternhealth.ca as soon as possible.Eastern Health is committed to inclusive and barrier-free recruitment, selection, and onboarding processes. We will be happy to work with applicants requesting support during the process. If you have any questions, feel free to contact our Recruitment Line at 777-7777 press 5 then press 2 (long distance 1-800-563-3693) outlining how we can help.EXTERNAL APPLICANTS: We thank all applicants for their interest, however, only those selected for an interview will be contacted. The successful candidate will be required to provide a satisfactory Certificate of Conduct from the RCMP or local Police (Vulnerable Sector Check may be required), educational documents, registration/licensure if applicable and Social Insurance Number.

Eastern Health