Job Description

Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content, and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology, and intelligence. Visit us at: .
At Accenture Song, every day is an opportunity to make a difference while working on exciting client initiatives. The dynamic and ever-evolving nature of our work ensures limitless opportunities to grow, innovate, and create impact.
The Work:
As a Digital Analytics - Personalization & Optimization Lead, you will play a pivotal role in driving data-driven strategies and solutions for our clients. Your responsibilities will include:
Lead Analytics Strategy Development:

• Oversee and guide a team conducting current-state analyses of analytics capabilities, including people, processes, tools, and data collection.
• Collaborate with stakeholders to define business objectives and develop actionable roadmaps to advance analytics maturity.

Drive Cross-Functional Solution Delivery:

• Lead cross-functional teams to implement analytics solutions that align with strategic goals and client expectations.
• Ensure seamless integration of analytics tools and processes across marketing and business functions.

Develop Impactful Reports & Dashboards:

• Design, build, and deliver reports and dashboards that provide actionable insights and align with organizational objectives.
• Leverage visualization tools like Power BI and Tableau to present data effectively.

Influence and Advance Analytics Capabilities:

• Act as a trusted advisor to clients, advocating for initiatives that enhance their analytics capabilities.
• Inspire clients to adopt and expand data-driven decision-making practices.

Enable Organizational Process Evolution:

• Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.

Here's what you need:
At least 5+ years of experience in digital analytics, implementation, personalization, and optimization, with a proven track record of delivering impactful solutions.
1+ year of experience leading or managing analytics teams.
A minimum of a high school diploma or GED is required for this position.
English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Key Skills and Expertise:
Strategic Analytics Assessment & Roadmapping:
Advanced experience conducting assessments of analytics capabilities and developing actionable roadmaps.
Proven ability to collaborate with stakeholders to define use cases and achieve organizational objectives.
Comprehensive Martech Expertise:
Strong understanding of the Martech landscape, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
Ability to integrate and leverage data from diverse sources (e.g., web, social, CRM, advertising, audience data) to support marketing strategies.
End-to-End Strategy Execution:
Expertise in leading the implementation of digital analytics strategies, from planning through execution and optimization.
Hands-on experience configuring tag management platforms (e.g., Adobe Launch, Tealium) to support reporting and activation needs.
Technical Acumen:
Proficiency in the Adobe Ecosystem, including Adobe Analytics, Launch, AEP, CJA, Target, and RTCDP.
Strong familiarity with tools like Power BI and Tableau for impactful reporting and dashboard creation.
Experience working with digital data sources, such as web analytics, advertising, audience, social, and search data.
Consulting & Leadership Skills:
Demonstrated ability to partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects.
Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives.
Proven ability to work creatively and analytically in a problem-solving environment.
Communication & Visualization Skills:
Proficiency in presenting solutions, insights, and strategies to stakeholders through compelling storylines and visualizations in MS PowerPoint.
Strong written and verbal communication skills in English, essential for collaboration with global stakeholders.
Bonus Points If You Have:
Experience delivering client-facing projects in consulting, agency, or business-related services.
Familiarity with audience segmentation and activation strategies using digital marketing tools.
Certifications in Adobe Analytics, Tableau, or other relevant platforms.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit -- in some cases, actual compensation may exceed the range where appropriate.
Role Location Hourly Salary Range
British Columbia/Ontario $43.68 to $67.72
#LI-NA-FY25 #LI-MP
About Accenture Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services--creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.
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Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Skills Required