Job Description

Allow us to introduce ourselves:

Coachwood Group is a Windsor-based portfolio of businesses that owns Biosteel, Canadian Protein, Coachwood Golf & Country Club, Coachwood Capital and a few other companies.

Canadian Protein was just recently awarded "Company of the Year" at the 2024 Business Excellence Awards, while Coachwood Golf & Country Club boasts one of the region's best golf & dining experiences.

Biosteel, our most recent acquisition in 2023 was a powerhouse of a brand that scaled unsustainably and it is our mission to turn it around and continue to offer customers incredible products.

Our passion for success begins with CEO Dan Crosby, who started from humble beginnings selling tubs of protein from his basement. More than 15 years later with nearly 200 employees across several businesses, the same relentless pursuit for success still lies at the heart of everything we do today!

Why you will love it here:

So why is Coachwood Group such a great place to work? Our entrepreneurial DNA means we are constantly looking to grow and expand, which creates plenty of opportunities for promotion from within. And because we are locally owned and operated, our close-knit and supportive environment makes it easy to collaborate, learn, and grow alongside colleagues who truly care about each other's success. We trust our employees to take ownership of their work and try to delegate and empower rather than micromanage. After all, we don't want this to be just a job, we want it to be your career!

Position Overview:

We are seeking a results-driven and detail-oriented

Digital Advertising Specialist

to manage and optimize our online advertising campaigns across multiple platforms. This role requires expertise in digital marketing strategies, campaign execution, and data analysis to maximize ROI and ensure effective brand presence in the digital space.

Key Responsibilities:

1. Campaign Management

Plan, create, and execute paid advertising campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn, TikTok, and other relevant platforms. Monitor performance daily, optimizing bids, targeting, creatives, and ad placements to maximize ROI. Conduct A/B testing for ad creatives, copy, and landing pages to improve conversion rates.

2. Strategy & Planning

Collaborate with the marketing team to develop digital advertising strategies aligned with business objectives. Research target audiences, competitive landscape, and emerging advertising trends. Recommend new platforms, tools, and approaches to stay ahead of digital marketing trends.

3. Analytics & Reporting

Track and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates. Generate weekly and monthly reports to communicate campaign performance, insights, and recommendations to stakeholders. Use data-driven insights to refine strategies and enhance campaign effectiveness.

4. Collaboration & Coordination

Work closely with content, creative, and web development teams to ensure cohesive brand messaging. Align advertising campaigns with broader marketing initiatives, product launches, and seasonal promotions. Liaise with external vendors, agencies, or media partners when necessary.

5. Budget Management

Manage and allocate advertising budgets effectively across channels. Forecast spend and ensure campaigns stay within allocated budgets. Evaluate ROI and reallocate spend to the best-performing channels.

Qualifications:

Proven experience managing digital ad campaigns (Google Ads, Facebook Ads, etc.). Strong knowledge of SEO, SEM, PPC, programmatic advertising, and retargeting strategies. Proficiency with analytics tools (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, etc.). Strong analytical and problem-solving skills with the ability to interpret campaign data. Excellent communication and organizational skills. Google Ads and Facebook Blueprint certifications (preferred).

Key Skills:

Paid search and display advertising Social media advertising (Facebook, Instagram, LinkedIn, TikTok, etc.) Conversion rate optimization (CRO) Audience targeting and segmentation Budget and ROI management Campaign performance analytics Experience with Graphic Design is preferred but not required
We thank all applicants for their interest in Coachwood Group. Only those selected for an interview will be contacted. Coachwood Group is an equal opportunity employer and encourages applications from all qualified individuals.

Job Type: Full-time

Work Location: In person