Digital Activation And Performance Analyst

Vancouver, BC, CA, Canada

Job Description

OMD is a global advertising agency specializing in multimedia planning, buying and performance marketing. Working with many recognized BC, Canadian and international brands, we are the largest full-service media agency in Western Canada, managing campaigns across North America.

The Opportunity



We are looking for a bright, driven, and curious individual to join our growing digital performance team. You will be part digital activation specialist, part performance manager and part analyst. The ideal candidate is analytical by nature, a nerd for tech, and gets a charge out of continually improving campaign performance to maximize your client's investment.

Reporting to an experienced performance and analytics director you will work on large, complex and high-profile brands, receiving top training and mentorship with a long runway for growth.

Job Responsibilities



1. Digital Activation

Brief and coordinate platform activation specialists (search, social and programmatic) to ensure flawless implementation of campaigns Purchase direct-to-vendor digital ad buys (e.g. video, audio, non-biddable video, audio, social, etc.) Work with planning teams to design a tagging infrastructure aligned to measurement plan Liaise with ad-ops technicians to implement tags Coordinate trafficking of all digital ad materials
2. Performance Management

Oversee and inspire continual KPI improvements toward a defined business goal Make data-informed investment optimization decisions across platforms
3. Analytics

Provide regular campaign performance reports on a pre-determined cadence including pacing, KPI trends and optimization highlights Collaborate with planning leads by providing audience, tactical, and market insights to inform overall strategic direction.
Technical Qualifications

Degree, diploma, or certificate in digital marketing, data analytics or other relevant areas of study 2-4 years experience in digital marketing, platform or relevant area Google, Meta or other platform certifications a benefit but not a requirement Strong analytical, communication and leadership skills Knowledge of industry trends and standards
Job Types: Full-time, Permanent

Pay: $60,000.00-$65,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Employee assistance program Extended health care Flexible schedule Life insurance Paid time off RRSP match Store discount Tuition reimbursement Vision care Wellness program Work from home
Ability to commute/relocate:

Vancouver, BC: reliably commute or plan to relocate before starting work (required)
Location:

Vancouver, BC (required)
Work Location: In person

Expected start date: 2025-08-04

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Job Detail

  • Job Id
    JD2525771
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Vancouver, BC, CA, Canada
  • Education
    Not mentioned