Talk Shop, a full-service, integrated communications agency, is expanding its digital team with the addition of a Digital Account Manager in our Toronto office. As leaders in traditional media relations, social media and experiential marketing, we work with some of Canada's top brands looking to engage consumers, media, digital and influencer marketing differently.
The Digital Account Manager will play a key role in shaping digital strategy for a portfolio of clients, managing workflow, client communications, and leading a team of digital executors. This is an opportunity to influence not only client campaigns but the growth and evolution of our digital practice.
Successful candidates will have a strong background in digital content strategy, ideally in an agency setting or for a national brand. The ability to thrive in a fast-paced and multi-faceted business environment and be comfortable in the "grey" are a must. Excellent copywriting and editing skills, a creative approach, a strategic brain, and a passion for staying current with digital trends are essential.
Key Responsibilities
Lead digital content and campaign strategies for clients, including social media, content calendars, channel strategies, and visual asset recommendations
Oversee client services for digital clients - client communications, check-in, reporting, etc.
Ability to demonstrate how proposed social media solutions will show expected return investment for clients
Act as the primary client contact for digital work, maintaining in-depth knowledge of clients' business goals
Oversee production of visual assets (photo, video, graphics), providing editorial and creative direction
Day-to-day management of Digital Account Associates - workflow management, content planning, editing, support and guidance as required
Execute digital campaigns by managing and monitoring the day-to-day activities of digital advertising campaigns across multiple products and platforms ex. Facebook, Instagram, LinkedIn and TikTok
Collaborate with core PR and account teams to ensure integrated strategies run smoothly
Serve as a digital campaign subject matter expert, deepening functional expertise, staying on top of trends, and partnering with other stakeholders to help align to our data-driven vision through ongoing integrations
Leads by example via work ethic, team-building approach, attitude and overall collaboration
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Required Skills/Experience
Client service-oriented - must have agency experience in a similar role (Manager-level)
Organized and able to manage multiple tasks simultaneously with a high level of attention to detail
Ability to structure and prioritize issues
Experience with organizational and team performance management
3-4 years experience in digital marketing -- including but not limited to social media (Instagram/Facebook, LinkedIn, Tik Tok etc.), paid advertising, influencer campaigns, affiliate/ambassador programs and content production
Creative, out-of-the-box thinking to lead client strategies and campaigns
Strong analytical skills abilities and problem-solving abilities
Deep understanding of Facebook Business Manager, analytical tools (GWI, Meta Insights, Google Analytics) and creative collaboration tools (ex. Figma or Canva)
Minimum 2+ years' experience developing and leading digital content strategy
Strong copywriting skills
Proven knowledge of paid digital strategy and execution would be an asset
Experience leading and developing a team
Ability to nurture client relationships
Compensation & Benefits
Compensation will be dependent on relevant experience. After 3 months of employment, the individual will be entitled to Talk Shop's comprehensive benefits program, which includes:
Enrollment in an extended health, vision/dental plan
Generous vacation, sick and personal day policy
Remote work flexibility
Partial mobile phone reimbursement
Paid parental leave policy
Paid "pawrental" pet leave policy
Start Date:
TBD
How to Apply
Please apply through the Careers Page on our Website. Click Apply for This Job, complete the form and attach your resume, cover letter and work samples demonstrating digital experience.
Successful candidates will be contacted and while we appreciate the time required to apply, we ask that applicants do not call the office to follow up.
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