Job Description

Location: Vancouver or remote within Canada

We are looking for a talented and experienced Developer Relations Marketing Manager to join our team and will champion and promote our solutions to the developer community. Reporting to the Director, Product Marketing, you have a proven track record in leading conversations with technical users and developer audiences via a wide range of platforms and mediums, and have an uncanny ability in generating valuable content that speaks to their hearts.

You are also an effective communicator who can create effective positioning and content, and collaborate well with cross-functional teams to drive go-to-market strategy and to power product launches, as you will play a key role in shaping PDFTron's messaging and positioning, influence the product roadmap and bring market and customer insights to R&D.

You have a creative mindset that thrives in a flexible and fast-paced environment, and you are eager to venture into the unknown and knock down roadblocks on your quest to deliver results.

Responsibilities

• Build and manage marketing initiatives that differentiate us in the marketplace by creating unique and meaningful campaigns that not only help to drive engagement and reach but also build an emotional connection to our developer audience leading to a strong digital experience
• Lead the conversation and actively evangelize developer communities about PDFTron's technology advancements to aggressively expand our customer base
• Identify, build, foster and engage an external 'community ecosystem' of our target developers & influencers in their existing communities to amplify our messages. Grow and manage our presence in developer conferences and meetups.
• Deliver compelling content (e.g., YouTube, speaking at events, publishing/blogging, and through social media) to increase awareness, educate and inspire developers and build PDFTron's reputation as a leader in this space.
• Collect and disseminate common use cases, problems and limitations of existing solutions
• Contribute to product marketing efforts including positioning, messaging and collateral, and to top of funnel demand generation activities. Articulate what our product is and the value it provides to users
• Leverage data conventionally and laterally to design, inform, evaluate, and optimize what you do
• Continuously develop your knowledge to keep at the forefront of the document processing, SDK, web apps, API technology industries' landscape, players, and competitors
• Become a product expert with in-depth understanding of technical aspects of the platform and industry use cases.

Requirements

• Bachelor's Degree in Computer Science, Software Engineering, Marketing or equivalent in a related field.
• Strong understanding of how developers build software today (e.g. API, SDK, web apps, etc.)

• Familiarity with marketing channels such as Discord, Reddit, GitHub, Telegram, Slack and Twitter
• Experience with a developer-focused product
• You have experience in all or any of these areas: growth hacking, marketing, sales, partnership development
• Creative, critical and out-of-the-box thinker with outstanding analytical skills
• Excellent written communication skills
• Self-driven and able to work independently
• Naturally data-driven, familiar with analytics and reporting tools
• Excellent organizational skills and above-average attention to detail
• Passion for collaboration and continuous learning
• Ability to work in a fast-growing start-up and tolerance for ambiguity

Benefits

• Competitive salary commensurate with experience & qualifications.
• A comprehensive extended benefits package including health, dental and vision for you and your family.
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous environment.
• Virtual bi-weekly lunches and monthly socials.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Excellent work-life balance.
• Diverse and inclusive workplace where we all learn from each other.
• Work remotely in Vancouver, Denver, or Boston, your choice!

At PDFTron, we are actively changing the way the world works with documents and digital content as the industry-leading document software development (SDK) technology provider. Companies that want exceptional document experiences for their customers embed our world-class technology into their web, mobile, server, and desktop applications. So you can find our SDK under the hood today used by software companies like DocuSign, Autodesk, IBM, Bentley Systems, and Microsoft; and by traditional companies such as Boeing, Wells Fargo, Thomson Reuters, FedEx, General Electric, and many more.

We are a fast-growing company in the $42 billion document processing market, expanding at a rapid, compound annual rate of 19%. Our growth is driven both organically and through acquisitions, with ten companies acquired in the past 24 months alone, including iText - one of our top competitors. We were also chosen as one of Canada's Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and among Canada's best employers for recent graduates with addition to its 2022 Career Directory.

As we continue to grow, the opportunities for career advancement and professional development are massive. We foster an atmosphere of growth and success, with each individual immersed in an exciting, challenging, and entrepreneurial environment with career progression based on merit, not tenure. Guided by a clear company vision, every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.

Ready to join our team?

If you are interested in helping PDFTron deliver on its commitments and taking your career to the next level, we invite you to apply online now. Please note that due to the high volume of applications received, only short-listed candidates will be contacted. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
Thank you for your interest in PDFTron.