Job Description

Candidate profile details:

• Degree/Certifications Required: Post secondary, analytics (google or adobe) and programming certs are an asset
• Years of Overall Experience: 2-4 years of experience
• Interaction with Stakeholders: coding 40%, interaction with stakeholders 60%
• Preferred Candidate Background: analytics experience
• Selling Points of Position (CVP): Opportunity for long-term, gaining experience within data science and AI, client has a strong culture, opportunity to network with different businesses within client

Role/Department Overview:

• The Digital Tagging Solutions is responsible for analytics implementation in a fast-paced environment supporting multiple digital & mobile platforms and applications across many lines of business within client Financial Group (Canada & U.S.)
• As part of the Digital Tagging Solutions team, this position is accountable for implementation, continued integration and knowledge transfer of our analytics stack including Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services and Ensighten.
• As a whole, the team is responsible for extracting business and customer value from digital data. We provide automated reporting and visualization to business partners, and use advanced analytics, data science and machine learning to build data-driven solutions to deliver richer, more connected personalized experiences to our customers.
• The Digital Tagging analyst is responsible for managing and enhancing the analytics capabilities of client digital & mobile projects, ad-hoc tagging requests and marketing support with best-in-class measurement strategies.

:

• Collaborate with our digital stakeholders to define KPIs, reporting requirements, and overall measurement strategy for our digital and mobile customer journeys
• Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems
• Manage daily operations and implementation of client's analytics stack (Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (Google Analytics, Rakuten, Facebook, etc.)
• Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
• Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System
• Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
• Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications
• Provide consultative service, training and validation support to quality assurance/testing teams.

Must-Have Hard Skills:

• 2+ years' experience of web development including JavaScript, jQuery and Angular
• 1+ years' experience in analytics (google or adobe), with digital experience preferred
• Strong understanding of JavaScript & Node.js & DOM manipulation, web markup, including HTML5 and CSS3

Soft skills:

• Solid communications skills - verbal and written
• Strong time-management skills and ability to work on multiple projects at once
• Ability to own and work independently on assigned deliverables, but also collaborate with multiple team members and stakeholders when necessary

Nice-To-Have:

• Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten) and their configuration
• Strong understanding of JSON structures and best practices
• Strong understanding of Native Mobile development standards

Job Details
13876
Contract
12 months
Toronto
45.00 CAD
Recruiter
Saksham Khera
|

Skills Required