Job Description

Lead Consultant: Destination Marketing Services

Position Title:

Lead Consultant - Destination Marketing (Contract)

Location:

Remote / Greater Sudbury, ON (Hybrid engagement may be required)

Contract Duration:

12-24 Months

Compensation:

Competitive daily rate (commensurate with experience)

About the Opportunity

Watershed Management Consulting, a leader in strategic consulting and destination development, is seeking a dynamic and seasoned

Lead Consultant

to guide the delivery of a high-impact

destination marketing project

for the

City of Greater Sudbury

. This is a flagship initiative to rebrand and reposition the city as a premier leisure and business travel destination across Canada.

The successful candidate will

lead the strategic direction and creative execution

of this multi-phased project, collaborating with a cross-functional team of branding experts, creatives, media specialists, and city stakeholders.

Key Responsibilities

Phase 1: Brand Strategy & Identity

Lead the development of a compelling destination brand for Greater Sudbury. Facilitate brand audits, competitive analysis, and stakeholder consultations. Craft messaging architecture and audience profiles to guide narrative strategy. Translate brand strategy into creative briefs for execution teams.

Phase 2: Campaign Launch & Oversight

Direct the creation of integrated marketing campaigns across print, digital, and experiential channels. Provide creative feedback, strategic alignment, and quality assurance during production. Ensure all campaign assets reflect the City's core values, identity, and tourism vision.

Phase 3: Ongoing Advisory & Oversight

Serve as the strategic lead for all recurring and ad-hoc marketing initiatives. Advise on media strategies, content planning, and performance optimization. Collaborate with internal City teams to ensure campaigns align with business development, tourism, and economic growth goals.

Required Qualifications

Minimum 8-10 years

of consulting experience in destination marketing, place branding, tourism strategy, or integrated marketing. Proven track record of leading municipal, regional, or national-level branding or marketing programs. Strong knowledge of media planning, creative development, and tourism promotion across B2C and B2B channels. Demonstrated ability to guide diverse creative and strategy teams through complex, high-profile projects. Strong understanding of community engagement and inclusive branding practices. Experience in working with public sector clients and navigating procurement-driven project environments is a must. Superior communication and facilitation skills.

Preferred Assets

Experience with Ontario or Canadian tourism brands. Bilingual (English/French) or ability to lead bilingual creative projects. Understanding of AODA compliance in marketing design. Familiarity with municipal procurement and public communications policies.

What We Offer

The opportunity to

lead a transformative city-wide initiative

in one of Ontario's most ambitious rebranding efforts. Collaborate with top-tier professionals in media, strategy, and cultural branding. Flexible, remote-friendly working environment with periodic travel for key milestones or workshops.

How to Apply

Send your

CV, a brief cover letter

, and a

portfolio or case studies AND 3 references

of relevant destination marketing or tourism strategy work to:
career1@watershedemy.com
Subject line:

Lead Consultant: Destination Marketing Services

Watershed Management Consulting

is an equal opportunity employer committed to building a diverse team and supporting inclusive project delivery. We encourage applications from Indigenous, Black, racialized, minority, and persons with disabilities.

Job Types: Part-time, Fixed term contract
Contract length: 12 months

Pay: $38.00-$50.00 per hour

Expected hours: 20 per week

Application question(s):

Did you include: a brief cover letter, 3 references and a portfolio or case studies of relevant destination marketing or tourism strategy work to:
Experience:

destination marketing, place branding, tourism: 1 year (preferred) tourism strategy, or integrated marketing.: 1 year (preferred) branding or marketing programs.: 1 year (preferred) leading municipal, regional, or national-level branding: 1 year (preferred) media planning, creative development, and tourism promotion: 1 year (preferred) tourism promotion across B2C and B2B channels.: 1 year (preferred) guide diverse creative and strategy teams : 1 year (preferred) public sector clients, procurement-driven project: 1 year (preferred) AODA compliance in marketing design.: 1 year (preferred) municipal procurement and public communications policies: 1 year (preferred)
Language:

English (preferred)
Work Location: Hybrid remote in Greater Sudbury, ON P3A 4B1