Job Description

Location: In-office, Montreal


Job Overview:


We are seeking a data-driven, business-savvy

Data Scientist

to support our Sports brands. Reporting directly to the

Sports Portfolio Manager

, you will analyze audience behavior, content performance, advertising revenue, and market trends to drive data-informed decisions. Your insights will optimize

content strategies, audience engagement, ad monetization, and business growth

in competitive digital publishing environments.



Responsibilities:

#### Data Analysis & Insights

Analyze website traffic, audience demographics, and user engagement using Google Analytics, BigQuery, and other relevant tools. Develop predictive models to forecast content performance, revenue trends, and audience growth. Measure the effectiveness of SEO, social media, and paid marketing campaigns, providing actionable recommendations. Identify trends in ad revenue, affiliate performance, and subscription data to optimize monetization strategies.
#### Business Strategy & Decision Support

Work closely with the Portfolio Manager to translate data into insights that drive editorial, marketing, and revenue decisions. Provide competitive analysis, benchmarking our publications against industry leaders in sports media. Automate reports and dashboards for real-time performance tracking.
#### Collaboration & Implementation

Partner with content leads and operation leads to align data strategies with business goals. Work with developers and IT teams to improve data infrastructure, tracking systems, and analytics tools. Present findings to executive leadership and key stakeholders in clear, business-oriented reports.
### Requirements:

#### Technical Skills

Strong expertise in Python, R, SQL, and data visualization tools (Tableau, Looker, Power BI). Experience with Google Analytics, Google Search Console, and digital marketing analytics. Knowledge of A/B testing methodologies and predictive modeling. Familiarity with ad tech, affiliate analytics, and audience segmentation.
#### Business & Industry Knowledge

Understanding of digital publishing, content performance metrics, and online advertising (CPM, RPM, CPC models). Experience in sports media is a plus. Passion for sports. Ability to translate complex data into actionable business insights.
#### Soft Skills

Strong problem-solving and critical-thinking abilities. Excellent communication and presentation skills for non-technical stakeholders. Ability to work independently while collaborating cross-functionally.


Benefits:

Health Insurance Coverage (medical, dental, and vision). Daily on-site meals & snacks. Fitness reimbursement program. Competitive compensation plans and bonus structures.


Who We Are:


Valnet Inc. is the leading digital publishing and media investment company, owning and operating over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle, and travel. Specializing in acquiring, operating, and growing media properties, Valnet is committed to excellence and innovation in the digital media space.




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