Job Description

Analyst

We are seeking an experienced Marketing Analyst (7 years) with a strong background in digital marketing for online retail. The ideal candidate will have hands-on expertise in Adobe Analytics, advanced statistical analysis, and a proven ability to collaborate with business stakeholders to define KPIs, analyze customer journeys, and provide actiona-ble recommendations to drive engagement and conversion. The candidate must demon-strate thought leadership, curiosity, and a proactive approach to innovation and prob-lem-solving in a fast-paced, agile environment.Mandatory Technical Skills 7 years expe-rience in digital marketing analytics, preferably for online retail or e-commerce.

Support the business analytics with a focus on integrating AI solutions and data science applica-tions. Extensive hands-on experience with Adobe Analytics (including dashboard crea-tion, data pulls, and insights generation). Strong proficiency in exploratory data analysis, statistical techniques, and data storytelling. Experience in building, maintaining, and op-timizing reporting tools and dashboards (Power BI familiarity a plus development not re-quired). Collaborate with business stakeholders to gather analytics requirements and translate them into scalable technical solutions using Microsoft Azure platforms, in-cluding AI-driven tools for enhanced decision-making. Proficient in synthesizing data from multiple sources, identifying anomalies, and generating actionable insights. Famili-arity with tools such as Adobe Customer Journey Analytics, Adobe Target, Adobe Analyt-ics. Ability to support business performance reviews, analyze trendsanomalies, and track marketing program effectiveness.

Strong data and web analytical skills and work-ing experience in same Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy Hands on with Azure ML, Azure Data Factory, Azure Synapse, Microsoft Fabric, Power BI, and Adobe Analytics to build end-to-end data pipelines, AI applications, and reporting solutions.Desirable Technical Skills Experience in a Big Data environment is a plus Experience with additional digital marketing platforms (e.g., Google Analytics, Tableau, SQL). Familiarity with AB testing methodologies and tools. Exposure to AIML-driven marketing analytics or automation solutions.Mandatory Functional Skills Excellent communication and presentation skills able to clearly explain complex analytics to business and technical stakeholders. Strong business acumen and customer-facing experience able to work in agile, cross-functional, and geographically dispersed teams. Proven ability to define and refine busi-ness KPIs, analyze conversion funnels, and recommend improvements to engagement and conversion.

Demonstrated thought leadership proactively asks critical business questions (e.g., about audience segmentation, product valu Digital Adobe Analytics Analytics Digital Business Intelligence and Analytics Tools Digital Web Analytics Tools Digital Big Data Platforms Azure DevOps Digital Marketing Adobe Customer Journey Analytics Digital Adobe Target Microsoft Copilot Studio Azure Data Lake Data Analysis Digital PySpark Digital Python Digital Azure Machine Learning (ML)Digital Machine Learning Digital Microsoft Power BI Data Concepts Data Modelling Clickstream Mi-crosoft FabricAdobe Analytics Adobe customer journey analytics digital marketing Fab-ric Data Lake 1DS Content Square Microsoft Copilot Studio Azure ML Machine Learning pySpark Python

Experience Required: 8

Job Types: Full-time, Fixed term contract

Work Location: Hybrid remote in Vancouver, BC V6B 2B7