Job Description

About Purple Sales



At Purple Sales, we help tech companies grow faster in their chosen markets--whether in the US, Canada, or Europe. Since 2018, we've partnered with over 100 technology brands to accelerate pipeline growth and close large deals.



We go beyond appointment setting. Our approach combines strategy, execution, and deep involvement in the sales cycle--from lead generation through to close.



The Role



We're looking for an experienced

Sales Development Representative (SDR)

to join our team in Canada. This is not an entry-level position. We're seeking professionals with

at least 2+ years of B2B appointment setting and sales experience

who understand the rhythm of outbound sales, are confident on the phones, and thrive in high-performance environments.



This is an

appointment-setting role

so if you excel at cold calling, pipeline building, and generating opportunities, this position is a great fit.



Because many of our clients operate in cybersecurity and related technology fields, prior experience selling into or working with cybersecurity companies will be considered a strong asset.



In this role, you'll be responsible for generating qualified meetings with decision-makers for our clients, using a proven multi-channel approach (calls, emails, LinkedIn, and more). You'll leverage provided prospect lists while applying your own expertise in prospecting, lead qualification, and relationship building.



What You'll Do


Drive outbound activity to generate qualified meetings for our tech and cybersecurity clients in the US and Canada. Confidently pitch and qualify prospects, engaging with executives and C-level decision-makers. Collaborate with the Account Management team to execute targeted campaigns and strategies. Use our tech stack to track activities, maintain CRM hygiene, and report results accurately. Share ideas, feedback, and best practices to continuously improve client outcomes.


What We're Looking For


2+ years of experience in SDR/BDR or sales development roles (agency and/or cybersecurity industry experience strongly preferred). Proven success in outbound lead generation and cold calling. Strong understanding of US and Canadian markets. Excellent written and verbal communication in English. Ability to engage and persuade senior executives over the phone and across digital channels. Results-driven, ambitious, and motivated by clear targets. A fast learner who thrives in a collaborative, high-growth environment.


What We Offer


$50,000 base salary + commissions, with rapid progression opportunities for strong performers. Direct access to leadership and a fast track to senior roles. Ongoing training and support in consultative sales, advanced prospecting, and sales technology. A collaborative, growth-focused culture where initiative and results are rewarded.


Why Purple Sales?


We're growing fast and want ambitious people to grow with us. We value empathy, teamwork, and supporting clients and teammates to succeed. * You'll work with leading tech companies while shaping how B2B sales is done.