Job Description

At

AspenClean

, we are passionate about offering eco-friendly cleaning solutions that are safe for your home and the planet. As a growing brand dedicated to sustainability, we're seeking a

Customer Acquisition and Retention Specialist

to join our in-house marketing team in

North Vancouver

. This is an exciting opportunity to drive growth through P

roduct Sales

(both one time and

subscription models

) You'll focus on attracting new customers and nurturing lasting relationships, all while supporting our mission of promoting a cleaner, greener world.

About The Role

As the

Customer Acquisition and Retention Specialist

, you will be responsible for developing and executing strategies to attract new customers and retain existing ones across both our

Product Sales

(eco-friendly cleaning products) and S

ubscriptions

(managed via Recharge). This will involve managing multi-channel acquisition campaigns, nurturing leads, optimizing the subscription experience, and implementing retention strategies that drive long-term loyalty. If you have a passion for sustainability, expertise in digital marketing, and enjoy fostering lasting customer relationships, we'd love to hear from you!

Responsibilities

Customer Acquisition

: Develop and implement campaigns that drive new customer acquisition for

Product sales

(eco-friendly cleaning products) and

Subscriptions

(through Recharge app). Use channels like paid ads, email marketing, social media, and referral programs.

Subscription Growth & Management

: Work with the Recharge app to optimize the customer journey for subscription services. Drive new sign-ups, enhance retention rates, and increase the lifetime value of subscribers.

Customer Retention

: Create and manage strategies to increase customer retention for both product and subscription customers. Develop loyalty programs, personalized offers, and follow-up campaigns to maintain engagement and customer satisfaction.

Lead Nurturing

: Develop automated workflows and customer journeys that nurture leads from initial interest to repeat business for both products and subscriptions.

Email Marketing

: Craft targeted email campaigns aimed at both product buyers and subscribers, promoting new products, encouraging re-purchases, and retaining long-term customers.

Referral Programs

: Manage and optimize customer referral programs that drive

product sales

and

subscription sign-ups

, encouraging satisfied customers to spread the word.

Retail Sales Monitoring

: Collaborate with a broker to monitor and track retail sales performance. Analyze data and optimize branding and marketing strategies that align with retail goals and drive product sales.

Customer Feedback & Engagement

: Collect and analyze customer feedback to understand needs, pain points, and preferences, and use this data to inform acquisition and retention strategies.

Data-Driven Insights

: Utilize analytics tools to measure the performance of campaigns (e.g., customer lifetime value, churn rates, customer acquisition costs). Provide insights and recommendations to improve strategy and optimize future efforts.

Collaboration

: Work closely with the broader marketing team--including content creators, social media managers, and customer service teams--to ensure consistent messaging and a seamless customer experience.

Requirements

Experience

: 2+ years of experience in customer acquisition, retention, or loyalty marketing, preferably in e-commerce or subscription-based models.

Digital Marketing

: A strong understanding of digital marketing strategies, including paid search, social media, email marketing, and conversion optimization for both product and subscription-based businesses.

Customer Lifecycle Expertise

: Expertise in managing customer lifecycles and developing strategies for

product sales

(e-commerce) and

subscription-based models

.

Data-Driven

: Comfortable using tools like Google Analytics, Mailchimp, ActiveCampaign, and Recharge app analytics to track performance and optimize campaigns.

Email Marketing & Automation

: Proficiency in email marketing platforms (e.g., Mailchimp, ActiveCampaign) and marketing automation tools to manage customer journeys and workflows.

Strong Communication Skills

: Excellent written and verbal communication skills to craft engaging content and targeted messaging for both product customers and subscribers.

Tech-Savvy

: Familiarity with CRM systems (e.g. Shopify, Salesforce), subscription management platforms (e.g., Recharge), and tools for tracking customer behavior and campaign performance.

Passion for Sustainability

: A genuine interest in eco-friendly products and sustainability practices is essential, as you will be promoting a brand that values environmental consciousness.

Bachelor's degree

in marketing, communications, or a related field preferred
Job Types: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

Benefits:

Casual dress Company events Extended health care Store discount
Ability to commute/relocate:

North Vancouver, BC V7H 0A2: reliably commute or plan to relocate before starting work (required)
Work Location: In person