Job Description

Company Description

Publicis Toronto is seeking a CRM Strategist:

We are an agency filled with people that are Committed, Creative, Curious and Collaborative!



We are seeking a CRM strategist: someone who is both creative and analytical, with a passion for marketing, retail e-commerce and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends, and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics, and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.

Responsibilities:

Develop creative briefs and content ideas that inspire and provide ongoing leadership across internal and external marketing, design and technology partners.

Partner with key stakeholders to provide subject-matter expertise on CRM strategies.

Prepare regular reporting and identify key insights to share with senior management.

Develop a strong partnership with key client stakeholders, and act as a liaison between marketing and operations to bring campaigns to life.

Become familiar with -- and support -- client\'s company culture, policies, procedures, mission, values, and standards.

Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices.

Stay ahead of all emerging media, technology, and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.

Qualifications

3-5 years of experience in advertising/marketing with some experience in direct CRM and retail e-commerce

Strong digital and CRM strategy skills, along with the ability to highlight and present insights and recommendations

Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, and production)

Experience in a client-facing role developing strategy and guiding implementation of marketing lifecycle campaigns

Proficient with reporting and analytics tools (e.g. Omniture, Google Analytics etc.)

Familiar with marketing automation platforms an asset (e.g., Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze etc.)

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at

Publicis Groupe