Creative Strategist

Toronto, ON, CA, Canada

Job Description

Who We Are:





Accenture Song is the world's largest tech-powered creative agency. We accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of culture through the unlimited potential of creativity, technology and intelligence--both human and artificial. Visit us at: Accenture Song



We're looking for a curious, collaborative, and forward-thinking

Customer Experience Strategist

to join our team. Someone who's equal parts data-driven and customer-obsessed -- ready to turn insights into action and build relationships that last. You're proactive, self-motivated, and understand how brands can connect meaningfully with audiences across email, push, SMS, and loyalty programs.


You'll help architect CRM strategies alongside an interdisciplinary agency team of creatives, analysts, technologists, media planners, and production pros -- working together to craft experiences that are personal, purposeful, and measurable.

You Are:



You're not just a strategist. You're a connector -- of people, platforms, and personalized experiences. You believe CRM is more than email sends and loyalty points. It's about building meaningful, measurable, and magnetic relationships with customers. And if you get a little giddy over segmentation frameworks, journey maps, and subject line testing? Even better.

The Work:



Dig deep into customer data, behavior, and brand goals to uncover insights that fuel smart strategy. Create CRM and owned-channel blueprints that inspire creative teams and deliver results. Architect go-to-market strategies for lifecycle marketing, loyalty programs, and personalized content across email, push, SMS, and more. Translate brand stories into channel-specific plans that feel timely, relevant, and real. Lead integrated planning efforts across channels and client teams -- and know when to say "test it" vs. "trust it." Be a Braze boss (or willing to become one). Bring cross-agency partners into the fold to keep execution tight and aligned. Mentor the team, steer decisions, and keep us all obsessed with outcomes, not just outputs.


Here's What You'll Need:



5+ years experience in CRM, loyalty, or owned-channel strategy -- bonus if it's been in an agency or fast-paced marketing environment 3+ years developing integrated marketing plans Hands-on experience (1+ year) using Braze or similar CRM platforms (Salesforce Marketing Cloud, Adobe, Iterable, etc.) A love for both sides of your brain: creative thinking and analytical chops Excellent communication and storytelling skills Comfort presenting to clients, aligning stakeholders, and building relationships across agencies and teams A high school diploma or GED at minimum (yep, we still have to include that)

Bonus Points If You Have:



Strategic skills: A knack for translating data into action -- and dashboards into stories Experience leading customer segmentation, journey mapping, and contact strategy work Background in brand strategy or rolling out new brand platforms Workshop wizardry: you've helped lead ideation sessions, client immersions, or internal brainstorms * An ability to move fast, stay flexible, and bring others along with you

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Job Detail

  • Job Id
    JD2533943
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, CA, Canada
  • Education
    Not mentioned