Job Description

About the Role

We're seeking a Creative Lead, Brand & Design who can think big and design beautifully -- someone who can shape the visual identity of Baskits while also rolling up their sleeves to design high-quality creative assets.

This role blends creative direction and hands-on design across digital, print, photography, and brand marketing. You'll collaborate with marketing, ecommerce, and production to ensure Baskits' visual presence remains premium, cohesive, and conversion-minded throughout the busy holiday season and beyond.

Responsibilities

Lead the creative vision across all brand touchpoints: web, email, social, print, packaging, and campaign materials Concept and execute seasonal and evergreen campaigns that capture the emotion and elegance of gifting Manage and mentor a small creative team of 3 (Creative Manager, Graphic Designer and Junior Designer) providing direction, feedback and support to ensure high quality output Design digital assets including homepage banners, paid ad creatives, landing pages, and promotional graphics Partner with marketing to translate campaign briefs into compelling creative concepts Direct photoshoots (product and lifestyle) to ensure consistent styling and brand representation Maintain and evolve Baskits' brand guidelines, ensuring design excellence and consistency Manage creative timelines, feedback, and approvals to deliver work that meets both brand and performance goals Collaborate with freelance designers, photographers, and other external partners when needed Stay current on design, ecommerce, and luxury brand trends to inspire new creative directions

Qualifications

5+ years of experience in graphic design, art direction, or brand design -- ideally with premium or lifestyle brands A portfolio showcasing both strategic creative thinking and executional craftsmanship Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Canva and Figma Strong understanding of ecommerce, digital marketing, and performance-driven creative Experience directing photography or visual storytelling for campaigns Ability to balance multiple projects, prioritize deadlines, and deliver detail-oriented work * A collaborative mindset - open to feedback and passionate about growing a brand together